Chainers Partners with KGeN

1. 51 Games' Chainers has partnered with KGeN to launch a global player acquisition campaign, offering up to $40,000 in rewards to new players, as the game expands its reach across Asia and India [2]. This campaign is part of a broader strategy to increase access to Chainers' blockchain-based gaming ecosystem, leveraging KGeN's international network of gaming communities.

Partnership Details

The partnership between Chainers and KGeN aims to increase the distribution of Chainers' gaming environments to communities already involved in the platform's gaming ecosystem [1]. KGeN's VeriFi distribution protocol, which connects projects to a network of over 53 million verified users across more than 60 countries, will be utilized to achieve this goal. Chainers' browser-based gameplay will be introduced to both casual and experienced players, with a focus on rewarded progression as a core element of modern game design.

The campaign, which launched on March 19, includes a competitive leaderboard hosted on the KGeN platform, where new players can compete and win in-game rewards [2]. KGeN's strong presence in emerging markets, particularly in Asia and India, will support Chainers' expansion into these key growth markets. The partnership reflects a shared focus on sustainable growth, real engagement, and scalable gaming ecosystems.

Market Context

KGeN's platform has gathered over 2 billion player attributes to map user engagement and participation within gaming ecosystems [1]. The company claims to have over 30,000 gaming communities and clans that are active in thousands of colleges, providing a significant network for Chainers to tap into. With over 200 revenue partnerships across gaming, AI, and DeFi, KGeN provides infrastructure for scalable, high-quality user acquisition [2].

What to Watch

• The campaign's progress and the number of new players acquired
• The impact of the partnership on Chainers' user base and revenue growth
• The expansion of KGeN's network and its effects on the gaming industry

The success of this partnership will depend on the ability of Chainers and KGeN to deliver a seamless and engaging gaming experience to new players, while maintaining a focus on sustainable growth and real engagement. As the campaign unfolds, it will be important to monitor the progress and adjust strategies accordingly to achieve the desired outcomes.