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51 Games partners with KGeN to launch global player acquisition campaign with $40,000 rewards, expanding Chainers' reach across Asia and targeting 45.7 million
51 Games has announced a strategic partnership between its flagship game Chainers and KGeN, a verified distribution protocol for Consumer, Gaming, and AI, to launch a global player acquisition campaign with up to $40,000 in rewards [1]. This campaign aims to expand Chainers' reach across Asia, targeting both casual and experienced players, and introduces them to Chainers' browser-based gameplay, with KGeN bringing strong scale to the partnership, having over 45.7 million users globally, including more than 5.8 million monthly active users [1].
| At a glance | |
|---|---|
| Reward | $40,000 |
| Users | 45.7 million |
| Monthly Active Users | 5.8 million |
| Annualized Revenue | $64.8 million |
The partnership between 51 Games and KGeN builds on work that started in late 2025 with social quest campaigns, and now moves into a full-scale player acquisition initiative [1]. The campaign includes a competitive leaderboard hosted on the KGeN platform, where new players compete as they explore Chainers, with the campaign launched on March 19 and running for two weeks [1]. KGeN focuses on verified user acquisition, using tools like KYC validation to ensure real users and high-quality engagement, and by working with established projects like Chainers, KGeN strengthens its position as a trusted partner for distribution and player onboarding [1].
KGeN provides infrastructure for scalable, high-quality user acquisition, with a strong presence across emerging markets, and has over 200 revenue partnerships across gaming, AI, and DeFi [1]. The platform operates a unique revenue-sharing model that greatly benefits its gamer community, redistributing a majority of its revenue from publishers, earned through precise gamer targeting, back to the gamers themselves [3]. A significant portion of ownership in the KGeN network is also reserved for gamers, giving them a substantial stake in its governance and future [3].
The partnership between 51 Games and KGeN reflects a shared focus on sustainable growth, real engagement, and scalable gaming ecosystems, aiming to make gaming more accessible while keeping progression meaningful and rewarding [1]. With KGeN's strong user base and 51 Games' focus on rewarded progression, this partnership has the potential to disrupt the gaming industry and create a more equitable digital ecosystem [3].
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KGeN is a verified distribution protocol for consumer, gaming, and AI that provides infrastructure for scalable user acquisition.
KGeN reports over 45.7 million global users and more than 5.8 million monthly active users.
The partnership launched a two‑week leaderboard campaign for the game Chainers to acquire new players and expand the game's presence in Asian markets.
Players could win in‑game rewards worth up to $40,000.
KGeN reported annualized revenue of over $64.8 million as of October 2025.