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51 Games' Chainers partners with KGeN to launch global player acquisition campaign, offering up to $40,000 in rewards, expanding reach across Asia, and
51 Games' Chainers has partnered with KGeN, a verified distribution protocol, to launch a global player acquisition campaign, offering up to $40,000 in rewards and expanding Chainers' reach across Asia [1]. This campaign is significant as it targets both casual and experienced players, introducing them to Chainers' browser-based gameplay, and aims to make gaming more accessible while keeping progression meaningful and rewarding.
| At a glance | |
|---|---|
| Rewards | up to $40,000 |
| Users | 45.7 million |
| Monthly active users | 5.8 million |
| Annualized revenue | over $64.8 million |
The partnership between Chainers and KGeN builds on work that started in late 2025 with social quest campaigns, and now moves into a full-scale player acquisition initiative [1]. KGeN brings strong scale to the partnership, with over 45.7 million users globally, including more than 5.8 million monthly active users, and supports 200+ revenue partnerships across gaming, AI, and DeFi [1]. The campaign includes a competitive leaderboard hosted on the KGeN platform, where new players compete as they explore Chainers, and will run for two weeks [1].
KGeN has also partnered with Playnance, a Web3 infrastructure company, to expand its Web3 gaming ecosystem, gaining access to over 53 million verified users worldwide [4]. The collaboration connects Playnance's on-chain gaming infrastructure with KGeN's extensive global gaming community and clan network [4]. This partnership aims to broaden Playnance's reach by introducing its gaming products to new audiences across rapidly growing gaming markets [4].
The partnership between Chainers and KGeN is significant as it reflects a shared focus on sustainable growth, real engagement, and scalable gaming ecosystems [1]. The success of this campaign will depend on the ability of Chainers and KGeN to deliver a high-quality gaming experience to new players, and to maintain a strong and engaged community. As the gaming industry continues to evolve, partnerships like this will be crucial in driving growth and innovation.
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KGeN is a verified distribution protocol for consumer, gaming, and AI that provides infrastructure for scalable user acquisition.
KGeN reports over 45.7 million global users and more than 5.8 million monthly active users.
The partnership launched a two‑week leaderboard campaign for the game Chainers to acquire new players and expand the game's presence in Asian markets.
Players could win in‑game rewards worth up to $40,000.
KGeN reported annualized revenue of over $64.8 million as of October 2025.