LGG Media Wins 2026 Google Ads Impact Award

LGG Media, a performance marketing agency based in Ottawa, Ontario, has been honored with a 2026 Google Ads Impact Award for delivering transformative results for a national health insurance brokerage [1]. The award recognizes the agency's innovative use of Google Ads to solve complex attribution issues and scale lead generation programs toward market dominance [1].

Key takeaways

• LGG Media won the 2026 Google Ads Impact Award for a campaign involving a national health insurance brokerage [1].
• The agency developed a proprietary integration to feed policy premium data to Google's Smart Bidding, addressing a challenge where 75% of conversions occurred via phone calls [1].
• The campaign reportedly scaled daily ad spend 26 times, from $5,000 to $130,000, while achieving 92% attribution accuracy [1].

Overcoming attribution hurdles in insurance marketing

The award-winning initiative addressed a specific challenge faced by the health insurance brokerage client. Initially, the client was operating in a low-growth environment, spending $5,000 daily on non-exclusive third-party leads [1]. A significant hurdle for the campaign was that 75% of conversions occurred via phone calls, creating a blind spot for Google's AI in attributing customer value accurately [1]. LGG Media responded by engineering a proprietary Google Ads integration designed to feed policy premium values directly back to Smart Bidding for every single call [1]. This breakthrough utilized a robust tracking architecture powered by Hyros, enabling the deployment of a comprehensive AI suite across Search, Performance Max, and Demand Gen campaigns [1].

Scaling spend while maintaining accuracy

The agency reports that this strategic overhaul produced substantial growth in ad expenditure and efficiency. Daily ad spend reportedly scaled 26 times, increasing from $5,000 to $130,000 during peak enrollment periods [1]. LGG Media claims that despite this massive increase in volume, the campaign maintained 92% attribution accuracy across both inbound calls and online conversions [1]. By replacing unreliable third-party call tracking with a Google AI-optimized acquisition engine, the agency states it secured a profitable and defensible market lead for the brokerage [1]. Juan Colicchio, a representative of LGG Media, described the award as a testament to the team's dedication to innovation and their commitment to delivering tangible, revenue-driven outcomes [1].

Why it matters

The Google Ads Impact Awards are designed to celebrate agencies and marketers that demonstrate exceptional innovation and drive significant business growth using Google's advertising platform [1]. For LGG Media, this award highlights its core specialization in connecting revenue events back to the original ad click, a methodology intended to enable algorithms to optimize for actual commercial value rather than proxy events [1]. The agency asserts that this approach has consistently driven significant ad spend growth and improved return on ad spend (ROAS) for its clients across various industries [1].