Influence360 Launches Data-Driven Web3 Marketing Platform

Influence360 has launched a new platform designed to modernize Web3 influencer marketing through artificial intelligence and data-driven attribution [4]. The platform allows projects to discover key opinion leaders (KOLs) globally, execute structured campaigns, and track performance across various regions and channels [2, 4]. It aims to address infrastructure gaps in the industry by offering tools for transparent payments and clear attribution [4].

Key takeaways

• Influence360 launched a Web3 marketing platform featuring AI optimization and smart contract escrow [4].
• The platform supports campaigns across 10+ languages and channels like X, YouTube, and TikTok [4].
• A benchmark study of 143 KOLs revealed that more than half earn between $1,000 and $5,000 per campaign [4].
• Agencies can manage creator rosters and earn a share of platform fees through a permission-based system [4].

Addressing Infrastructure Gaps in Web3 Marketing

The platform, announced on May 25, 2026, introduces a campaign engine that enables Web3 projects to discover KOLs across 10+ languages and key platforms, including X, YouTube, TikTok, and Telegram [4]. It utilizes AI-powered optimization and smart contract escrow to manage execution and ensure transparent payments [4]. Founder and CEO Dejan Horvat stated that while Web3 influencer marketing moves significant budgets, the surrounding infrastructure remains basic, often preventing teams from learning what drives performance [4]. The company claims the platform turns every campaign into data to help optimize spend over time [4].

The platform is built by a team with nine years of experience in Web3 influencer marketing, including co-founders Dejan Horvat and Laura Toma, who previously worked at Innovion [4]. Their background involves managing campaigns and partnerships with leading blockchain projects, which informed the platform's design and focus on execution challenges [4].

Tools for Agencies and Performance Tracking

Influence360 extends its infrastructure to Web3 agencies and talent managers through a permission-based system [4]. Influencers can grant agencies custom access levels for campaign applications and payment handling, while agencies can manage their full roster from a single account [4]. Agencies can apply to campaigns on behalf of creators, set their own pricing on top of influencer rates, and earn a share of platform fees from influencers they bring on [4].

To mark the launch, Influence360 released "The State of Web3 Influencer Marketing 2026," a report based on survey responses from 143 Web3 KOLs across seven global regions [4]. The study indicates a financially active ecosystem, with more than half of the surveyed KOLs earning between $1,000 and $5,000 per campaign [4].

Why it matters