Prime Day Apple deals up to $150 off AirPods Max and Apple Watch Ultra

Amazon’s Prime Day sale, running June 23‑27, slashes the price of Apple’s flagship AirPods Max 2 to $399—a $150 reduction that marks the deepest discount since the model launched two months ago [1]. The same four‑day event also trims Apple Watch Ultra 3 by $150, Apple Watch Series 11 by $120, and offers $30‑$70 cuts on AirPods 4 and AirPods Pro 3, making it the most aggressive price‑cutting window of the year for Apple’s premium hardware.

Deep discounts on premium audio and wearables

The $150 cut on AirPods Max 2 brings the price below $400, a level previously unseen for this model and well under the $549 list price that positioned it against higher‑priced competitors such as Sony’s WH‑1000XM5. Apple’s AirPods Pro 3 also drop to $179, a $70 saving that undercuts many mid‑range true‑wireless earbuds. In the smartwatch segment, the Apple Watch Ultra 3 falls to $749, $150 less than its $899 MSRP, while the Series 11 (42 mm/46 mm) is now $299, $120 below its $419 list price. These reductions are larger than the $749 entry‑level MacBook Air discount seen last year, indicating Amazon is targeting Apple’s high‑margin accessories more aggressively this quarter [1].

How the deals stack up against prior Prime Day offers

Compared with last year’s Prime Day, where the entry‑level MacBook Air reached $749 and the AirPods Max never dropped below $449, the current discounts represent a broader price‑cut across Apple’s ecosystem. The $150 AirPods Max cut is the biggest percentage reduction (≈27%) since the product’s launch, while the $120 off the Series 11 watch is roughly a 22% markdown versus its standard price. By contrast, Apple’s lower‑tier devices such as the MacBook Neo see only minimal cuts ($9 off), suggesting Amazon is using the event to clear inventory of higher‑priced items rather than driving volume on entry‑level models [1].

What to watch

• Upcoming product launches – Apple is expected to refresh its AirPods line and introduce new Watch models later in 2026; price cuts may tighten as newer hardware arrives.
• Amazon‑Apple partnership dynamics – Continued deep discounts could signal a stronger retail partnership, potentially influencing Apple’s direct‑to‑consumer pricing strategy.
• Competitor response – Watch and headphone makers such as Samsung and Sony may introduce promotional pricing to counter Apple’s reduced margins during the Prime Day window.

These steep Prime Day discounts highlight Amazon’s role as a key outlet for Apple’s premium products, offering consumers the lowest prices of the year while pressuring Apple to balance margin expectations with retail‑driven volume. The open question remains whether Apple will adjust its pricing architecture post‑Prime Day to maintain profitability across its high‑end lineup.