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MicroStrategy 10‑for‑1 split announced July 11, 2024; shareholders of record Aug 1 will get nine extra shares, aiming to make the $1,300‑plus stock more
MicroStrategy (MSTR) disclosed a 10‑for‑1 stock split on July 11, 2024, sending its shares up more than 4% to $1,362.50 in after‑hours trading as investors priced in a lower per‑share price and potentially broader retail demand.
| At a glance | |
|---|---|
| Split ratio | 10‑for‑1 |
| Record date | Aug 1, 2024 |
| Distribution date | Aug 7, 2024 (post‑close) |
| Trading resumes | Aug 8, 2024 (split‑adjusted) |
| Share price reaction | +4% to $1,362.50 (after‑hours) |
MicroStrategy’s board approved the split for both Class A and Class B shares, with shareholders on record as of close on Aug 1 receiving nine additional shares for each share held. The additional shares will be issued after markets close on Aug 7, and trading will resume on a split‑adjusted basis on Aug 8 [1]. The move does not alter voting rights or overall market capitalization; it simply reduces the per‑share price, aiming to make the stock more affordable for smaller investors and employees [4].
The announcement came after MicroStrategy’s stock more than doubled this year, trading above $1,000 following the SEC’s approval of spot Bitcoin ETFs in January [1]. Bitcoin itself peaked above $73,000 in March but has since settled below $60,000 [1]. MicroStrategy remains the largest corporate holder of Bitcoin, having purchased an additional 11,931 BTC for about $786 million at an average price of $65,883, bringing its total to 226,331 BTC valued at roughly $13.4 billion [3]. The company’s share price rose 6.4% in pre‑market trading to $1,389 on the split news, even as it had slipped 17% over the prior month [3].
Stock splits are typically employed by firms whose shares have risen sharply, as seen with Nvidia and Broadcom, to broaden the investor base and improve liquidity [1][4]. By lowering the nominal share price from roughly $1,300 to around $130, MicroStrategy hopes to attract retail investors who might have been deterred by the high absolute price, potentially boosting demand for a stock that is closely tied to Bitcoin’s performance [1][4].
The split underscores how MicroStrategy’s fortunes remain intertwined with Bitcoin’s trajectory, and the upcoming price adjustment will test whether broader retail participation can sustain the stock’s recent rally.
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Microstrategy Bitcoin, now known as Strategy, is a business intelligence software firm that also operates as a Bitcoin Treasury Company. The firm provides data analysis, reporting, and visualization services while maintaining a large corporate reserve of Bitcoin.
Microstrategy Bitcoin holds more than 550,000 Bitcoins as of the latest reports. This accumulation is part of a corporate strategy to utilize digital scarcity on the company balance sheet.
Microstrategy Bitcoin repurchased $176.3 million of its STRC preferred stock as of September 8, 2026, to reduce future dividend payments and maintain the security near its $100 par value. Management stated that this program is intended to be a disciplined, regular effort to improve the corporate capital structure.
Michael Saylor, Sanju Bansal, and Thomas Spahr co-founded Microstrategy Bitcoin in November 1989. The founders were classmates at MIT.