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Morgan Stanley launches spot Bitcoin, Ethereum and Solana trading on E*TRADE with a 0.50% fee, expanding crypto access for its 8.6 million retail clients.
E*TRADE from Morgan Stanley opened spot trading for Bitcoin, Ethereum and Solana on July 16, 2026, giving eligible customers the ability to buy, sell and hold the three tokens directly on the brokerage platform through a partnership with Zero Hash [1].
| At a glance | |
|---|---|
| Launch date | July 16 2026 |
| Assets offered | Bitcoin (BTC), Ethereum (ETH), Solana (SOL) |
| Trade fee | 0.50% per transaction, no spreads or mark‑ups |
| Custody partner | Zero Hash (digital‑asset infrastructure provider) |
The rollout follows Morgan Stanley’s broader push into digital assets, including earlier ETF filings for Bitcoin and Solana and token‑money‑market initiatives announced earlier in the year [2]. Trades are executed via Zero Hash, which also handles custody; the crypto account is a separate, non‑brokerage account in the client’s name, meaning the assets are not FDIC insured or SIPC protected [1]. The 0.50% fee matches the rate disclosed on E*TRADE’s official crypto page and is presented without additional spreads, positioning the offering competitively against other U.S. retail brokerages that charge higher commissions or rely on mark‑ups [3].
E*TRADE’s client base of roughly 8.6 million accounts will gain direct exposure to the three major cryptocurrencies, placing the platform among a small group of U.S. brokerages that now provide spot crypto trading [3]. The inclusion of Solana, alongside Bitcoin and Ethereum, reflects Zero Hash’s compliance vetting process, which approved SOL after institutional gatekeepers deemed it suitable for a regulated broker [3]. By allowing crypto holdings to sit alongside traditional equities on the same dashboard, Morgan Stanley aims to meet evolving client expectations for an integrated financial‑planning experience [2].
The launch signals Morgan Stanley’s commitment to embedding digital assets within its traditional wealth‑management suite, but the long‑term impact will hinge on client adoption, fee competitiveness, and the outcome of pending crypto‑ETF filings.
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AI-assisted synthesis by the TrendWatcher Editorial Desk · sourced from 3 outlets · Jul 17, 2026 · How we report
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The cumulative inflow for Bitcoin ETFs since their launch stands at $55.45 billion as of September 10, 2026.
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