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Bitcoin VC veterans raise $40 million for Orange Juice, a holding firm targeting small‑business acquisitions and converting profits into Bitcoin treasury.
Orange Juice, founded by Bitcoin‑focused investors including Lyn Alden and Jeff Booth, announced a $40 million capital raise to acquire and hold small‑ and mid‑size businesses, with a portion of earnings earmarked for a Bitcoin treasury [1].
| At a glance | |
|---|---|
| Funding raised | $40 million |
| Founder cohort | Lyn Alden, Jeff Booth, Nico Lechuga, Andi Pitt, Adrian Steckel, Ruben Zweiban |
| Anchor investor | Ricardo Salinas (Mexican billionaire) |
| Core strategy | Acquire businesses, improve operations, retain earnings, convert part to Bitcoin |
Orange Juice plans to buy low‑priced businesses, improve their cash flows, and hold them indefinitely rather than resell, distinguishing it from typical private‑equity funds that are bound by fund cycles [1]. The firm will allocate a share of retained earnings from each portfolio company into a Bitcoin treasury, aiming to build a diversified base of cash‑flowing assets that support long‑term Bitcoin accumulation [1].
The launch arrives as Bitcoin‑holding companies have struggled after a year‑long crypto price decline; notable examples like Strategy have seen their Nasdaq‑listed shares fall nearly 80 % over the past year [1]. Despite this downturn, there are now over 360 digital‑asset treasuries across private and public entities, indicating sustained interest in crypto‑linked balance sheets [1]. Mexican billionaire Ricardo Salinas, who recently increased his Bitcoin allocation from 10 % to 70 % of his portfolio, serves as the anchor investor, underscoring confidence from high‑net‑worth individuals [1].
Orange Juice intends to pursue a public listing at some point, positioning itself as a long‑term holder of both operating businesses and Bitcoin [1]. The firm argues that, unlike traditional private equity, its structure allows it to focus on the health of its portfolio companies without the pressure to exit within a set fund life [1].
Orange Juice’s approach tests whether a hybrid of traditional business ownership and systematic Bitcoin accumulation can deliver sustainable returns, a question that will hinge on both operational performance and the broader crypto market’s trajectory.
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