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Google AI plans now include Free, Plus $7.99, Pro $19.99, Ultra $99.99 and $199.99 tiers; see storage, usage limits and credits to choose the right tier.
Google unveiled four revamped AI subscription tiers at I/O 2026, adding two Ultra levels at $100 and $200 per month and expanding storage and usage limits across the lineup [1].
| At a glance | |
|---|---|
| Plans | Free, AI Plus $7.99, AI Pro $19.99, AI Ultra $99.99, AI Ultra $199.99 |
| Storage | 200 GB (Plus), 5 TB (Pro), 20 TB (Ultra $99.99) |
| Usage limit | 5× Pro limit for Ultra $99.99 |
| API credits | $10/month (Pro), $40/month (Ultra $99.99) |
The free tier now offers a 32 K token context window but lacks NotebookLM Plus and premium video credits, positioning it for occasional Gemini use [1]. AI Plus at $7.99 bundles Gemini 3 Pro (capped), 200 GB of cloud storage and family sharing for up to five members, making it a low‑cost option for casual users and families [1]. AI Pro at $19.99 adds 5 TB of Google One storage—a bump from 2 TB announced on April 1, 2026—plus full Gemini model access, Deep Research, expanded NotebookLM, and Workspace integrations; it also includes YouTube Premium Lite and Google Home Premium [1]. The $99.99 Ultra tier targets developers and advanced creators with a five‑fold higher usage limit, 20 TB storage, priority access to Google Antigravity, Gemini 3.5 Flash, and the Gemini Spark agent; it provides $40 in monthly Google Cloud credits [1]. A $199.99 Ultra tier (not detailed) locks exclusive features like Project Genie and Project Mariner for a niche set of power users [1].
Google’s $99.99 Ultra price aligns with Anthropic’s Claude Max and OpenAI’s Pro tiers, creating a three‑way price‑point competition for mid‑range AI subscriptions [1]. Compared with Google One’s AI Pro plan, which bundles 2 TB storage and Gemini Pro for $20/month, the new AI Pro’s 5 TB storage and additional credits represent a substantial value increase for existing Google One customers [2]. The Ultra tier’s 30 TB storage claim in Wired’s description differs from Google’s 20 TB offering, indicating a possible regional or tier variation [2].
The new tier structure clarifies Google’s strategy to segment AI users by usage intensity and storage needs, while positioning its mid‑range offering against rival subscription models. The open question remains how quickly developers and power creators will adopt the Ultra tier versus waiting for future feature releases.
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AI-assisted synthesis by the TrendWatcher Editorial Desk · sourced from 2 outlets · Jul 19, 2026 · How we report
Google AI Studio is a web-based integrated development environment that allows developers and non-technical users to prototype applications using Google's generative AI models. As of July 2025, the platform supports multi-turn chat prompts, media processing, and code execution for models such as Gemini, Imagen, and Veo.
Google AI Studio uses prompts, files, and responses from free tier users to improve its products and services, which may include human review. Users who enable Google Cloud Billing are considered paid service users, and their data is not used for model training purposes.
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