Coinbase launches AI Advisor and developer platform in app update

Coinbase rolled out its AI-driven “Coinbase Advisor” to Coinbase One members in the United States on June 16, positioning the tool as an SEC‑registered, non‑discretionary guide for crypto, USDC lending and upcoming equity and derivatives advice【1】. The launch is part of a broader system update that also introduces tokenized stocks for non‑U.S. users, upcoming crypto‑options, and a new Coinbase Developer Platform for businesses.

AI Advisor and new product suite

The AI Advisor is marketed as a “chat‑away” investment guide that can design tax‑loss‑harvesting strategies, translate breaking news into multi‑asset trade ideas, and generate personalized portfolios based on real‑time market data【1】. It operates on a non‑discretionary basis, meaning it suggests trades but requires explicit user approval before execution【4】. Coinbase frames the service as a way to democratize professional‑grade advice that was previously limited to traditional advisors, leveraging its own data and a team with “over 75 years of combined experience” among its managers【4】.

Alongside the advisor, Coinbase announced several product extensions. Tokenized stocks will be available to non‑U.S. customers starting next month, offering 24/7 trading of actual shares that can be margined and transferred globally【1】【3】. Options trading for crypto and stocks is slated for the coming weeks in the United States, and the platform will soon support thematic equity indices via real‑world‑asset perpetual futures【1】. A new “New Launches” tab will let users trade Base or Solana tokens as soon as they appear on‑chain, and a suite of crypto binaries will enable time‑boxed “up or down” prediction markets【1】.

Business‑focused developer platform

For enterprises, Coinbase introduced a Developer Platform that provides access to its wallet infrastructure, payments capabilities, trading systems and stablecoin issuance tools【1】. The platform is positioned as a unified, on‑chain solution that bridges traditional banking, brokerage and crypto‑wallet functions, reflecting Coinbase’s multiyear effort to diversify revenue away from transaction fees toward recurring services【1】.

What to watch

• Regulatory filings – Monitor SEC and CFTC filings for any updates to Coinbase Advisor’s registration status or scope of advice.
• Tokenized stock rollout – Track the launch date for non‑U.S. tokenized stocks next month and any related market uptake.
• Options launch timeline – Watch for the first U.S. options contracts on crypto and equities, expected in the coming weeks.

Coinbase’s AI Advisor marks a notable step toward integrating regulated, AI‑driven guidance within a retail crypto platform, while the concurrent product expansions aim to broaden its appeal to both individual investors and institutional developers. The real test will be how quickly users adopt the advisor and whether the new tokenized and options offerings generate sustainable, recurring revenue beyond traditional trading fees.