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Apple Magic Mouse drops to $59 for Prime members and $80 overall, making the $99 black version almost as cheap as the $79 white model – see the pricing details
Apple’s latest Magic Mouse is selling for $59 on Amazon Prime, its lowest Amazon price ever and $20 below the $79 list price, putting the $99 black model within striking distance of the $79 white version [3]. This rare discount matters for Mac users who rely on Apple’s unique multi‑touch gestures and for competitors watching Apple’s accessory pricing strategy.
| At a glance | |
|---|---|
| Price (Amazon Prime) | $59 |
| Regular MSRP (white) | $79 |
| Regular MSRP (black) | $99 |
| Discount | $20 off MSRP (≈ 20 %) [1] |
The $59 price point, announced during Amazon’s Prime Early Deal window (June 23‑26), represents a 25 % cut from the $79 list price that Apple has maintained since launch [3]. The same $80 price appeared on Macworld’s post‑Prime‑Day listing, a $20 discount from the $99 MSRP for the black model [1]. Such deep cuts are unusual; the black mouse has only briefly dipped below $80 once before, during Black Friday 2024 [2]. The current deals are limited‑time offers on Amazon, with the black version now listed at $79, a $20 reduction from its usual $99 price [4].
Apple’s Magic Mouse remains the only peripheral that fully replicates macOS trackpad gestures on a desktop, a feature that third‑party mice lack despite comparable ergonomics [3]. The price drop narrows the cost gap between Apple’s flagship mouse and cheaper third‑party alternatives, potentially expanding Apple’s accessory ecosystem among price‑sensitive Mac buyers. At the same time, the discount underscores Apple’s willingness to use short‑term promotions to sustain demand for peripherals that historically see little discounting [6].
The unprecedented discount highlights Apple’s strategic use of limited‑time pricing to keep its ecosystem attractive, while leaving open whether this signals a broader shift in accessory margins or a one‑off response to competitive pressure.
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Price increases were applied to Macs, iPads, Apple Music plans in many countries, and iPhone models in Japan; U.S. iCloud+ and iPhone prices were not affected.
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