May 2026 best new products from Google, Nike, Tower 28 and more

Google unveiled a $100 Fitbit Air this month, a screenless wearable that merges Google Health and Fitbit software without a subscription fee [2]. The device automatically logs activity, sleep and health data, then uses the Gemini AI to deliver personalized coaching and goal‑setting, positioning it as a cheaper alternative to Whoop’s premium plans that start at $199 [2].

Nike revived its iconic 1970s Moon Shoe, releasing the Moon Shoe OG with a nylon upper, leather accents and the classic waffle sole [2]. The retro sneaker is available in both men’s and women’s sizes, tapping nostalgia while adding subtle modern tweaks.

In the beauty arena, Tower 28 introduced a new lip jelly that replaces the menthol‑based plumping formulas with plant‑derived ingredients designed to boost blood flow without irritation [2]. The product comes in five vanilla‑scented shades and promises hydration and a gentle volume boost.

Other notable releases include Lululemon’s Yoga and Pilates Collection built from mesh and the brand’s ultra‑soft Nulu fabric, and GoPro’s Mission 1 camera series, which reviewers say marks a significant jump in image quality over previous models [2]. Bose also expanded its home‑audio lineup with the wireless Lifestyle collection—Ultra Speaker, Soundbar and Subwoofer—that sync over Wi‑Fi and can be controlled via the Bose app, Apple AirPlay or Google Cast [2].

These launches illustrate a broader shift toward affordable, integrated tech and nostalgia‑driven apparel, while beauty brands focus on gentler, ingredient‑transparent formulas. As consumers weigh cost against feature depth, the success of Google’s low‑price Fitbit Air and Nike’s heritage sneaker will test whether heritage and price can coexist in a market increasingly driven by AI‑enhanced health insights and retro appeal. The real question is whether these products will sustain momentum beyond the initial hype or become fleeting trends.