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Strategy CEO Phong Le plans to resume Bitcoin buying by year-end. The firm has sold 6,948 BTC since May to fund dividends and stabilize preferred stock.
Strategy, the world’s largest corporate holder of Bitcoin, plans to resume its accumulation strategy by the end of the year once its balance sheet stabilizes and its preferred stock price recovers [1]. The company has shifted from a strict buy-and-hold approach to a monetization program, selling 6,948 BTC since May to fund dividends, replenish cash reserves, and repurchase securities [3].
| At a glance | |
|---|---|
| Current Bitcoin Price | $64,000 |
| YTD Bitcoin Performance | Down 27% |
| Strategy BTC Holdings | 840,447 BTC |
| Strategy Cost Basis | $75,385 per BTC |
The company’s pivot follows a period of financial pressure as the price of Bitcoin drifted downward throughout the year [1]. Strategy’s average cost basis of $75,385 per coin currently sits above the market price of $64,000, resulting in nearly $10 billion in unrealized paper losses [1]. To address this, the firm introduced a "Digital Credit Capital Framework" in June, allowing it to sell up to $1.25 billion in Bitcoin to maintain liquidity [3].
Recent sales have been used to support the company's STRC preferred stock, which traded as low as $75 this summer before recovering to $95 [1]. While the company has sold 6,948 BTC since May, it remains a heavy net buyer for the year, having acquired 175,000 BTC year-to-date against 7,000 BTC sold [1]. CEO Phong Le noted that the company’s cash reserves have reached $4.65 billion, providing enough capital to cover operating expenses and dividends for the foreseeable future [1].
CEO Phong Le has identified several potential drivers that could improve market conditions in the coming months, including regulatory innovation exemptions from the SEC and progress on the CLARITY Act, which has already cleared the Senate Banking Committee [2]. Le also pointed to the potential for broader institutional adoption, noting that federal guidance has clarified how national banks may engage in crypto custody and stablecoin activities [2].
These factors are viewed by the company as a collection of converging possibilities rather than a guaranteed timeline for price appreciation [2]. Despite the recent pause in accumulation, the company maintains that its long-term strategy remains focused on its Bitcoin-backed balance sheet [1].
Whether the company successfully returns to net accumulation depends heavily on Bitcoin’s price performance and the stability of the firm's broader capital management framework. The open question remains whether the current market environment will allow Strategy to resume its aggressive buying posture before 2027 [1].
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AI-assisted synthesis by the TrendWatcher Editorial Desk · sourced from 3 outlets · Aug 21, 2026 · How we report
MicroStrategy treats Bitcoin as its primary treasury asset, using a combination of equity and credit instruments to accumulate holdings while managing liquidity for corporate obligations.
While the firm has historically emphasized long-term accumulation, reports indicate that it has engaged in Bitcoin sales to strengthen dollar reserves and cover dividend payments.
The company raises capital primarily through at-the-market sales of common stock and the issuance of perpetual preferred shares.
MicroStrategy stock often mirrors the performance of Bitcoin, with both assets frequently rising or falling in tandem during market shifts.