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Bitcoin hits $64,059 intraday high, driven by MicroStrategy’s $458 M purchase of 7,420 BTC, boosting institutional demand and spot ETF optimism.
Bitcoin surged to an intraday high of $64,059, breaking the $63,000 resistance as MicroStrategy bought an additional 7,420 BTC for $458.2 million, reinforcing the narrative of growing institutional support for the cryptocurrency【1】.
| At a glance | |
|---|---|
| Price | $64,059 |
| 24‑h move | +1.6 % (approx.) |
| Key level | $63,000 resistance broken |
| Catalyst | MicroStrategy’s $458 M purchase of 7,420 BTC |
MicroStrategy’s latest acquisition, made between September 13‑19, 2024 at an average price of $61,750 per BTC, lifted its total holdings to 252,220 BTC and its portfolio value to nearly $16 billion, generating an unrealized profit of about $6 billion【1】. The purchase coincided with the launch of U.S. spot Bitcoin ETFs, which have been cited as a catalyst for renewed institutional demand. The combined effect pushed Bitcoin above the $63,000 barrier that had capped its recent range, opening the path toward the next resistance cluster around $65,120‑$66,580.
The price advance follows a period of consolidation after Bitcoin’s record high of $73,780 in March. Analyst Michaël van de Poppe notes that while $66,000 may act as short‑term resistance, the broader bullish momentum could extend to new all‑time highs later in the year【1】. Conversely, Galaxy Digital CEO Mike Novogratz warned that a recent sale of 32 BTC by MicroStrategy—its first since 2022—triggered a market sell‑off, highlighting how sensitive sentiment remains to any deviation from the “never‑sell” narrative【2】. Nonetheless, the current rally suggests that the latest purchase has outweighed earlier concerns, at least for now.
MicroStrategy’s holdings now represent roughly 30 % of the circulating supply, underscoring the outsized impact of a single corporate wallet on market dynamics. The company’s average acquisition cost of $39,266 per BTC contrasts sharply with the current price, reinforcing the profit narrative that supports its continued buying stance. No major unlock events are scheduled in the immediate term, keeping supply pressure relatively stable.
The rally illustrates how a single corporate purchase can reignite bullish sentiment, but the market remains vulnerable to shifts in MicroStrategy’s strategy and broader institutional flows. The next price test at $65,120 will reveal whether the current optimism can sustain Bitcoin’s climb toward new highs.
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AI-assisted synthesis by the TrendWatcher Editorial Desk · sourced from 3 outlets · Jul 15, 2026 · How we report
Strategy reports holding 843,775 Bitcoin, valued at more than $55 billion based on a price of $65,576 per coin.
No, the company has paused Bitcoin purchases for five consecutive periods, focusing on cash accumulation and a preferred‑stock buyback instead.
Strategy has $3.75 billion in cash that it has indicated will not be used for Bitcoin repurchases.
The Bitcoin holdings have incurred an unrealized loss of roughly 50% relative to the total amount spent on acquisition.
The Nasdaq‑listed stock rose about 7% on the day of the buyback announcement but is down nearly 40% year‑to‑date.