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XRP down 70% from its 2025 peak, trading near $1.10. See why the pullback matters, key on‑chain activity and upcoming regulatory milestones.
XRP fell to $1.10 on July 2, a 70% drop from its 2025 high of $3.55, as whale buying faded and new wallet creation slowed, leaving the token near a critical $1 support level【4】.
| At a glance | |
|---|---|
| Price | $1.10 |
| 24h change | –20% (June) |
| Key level | $1 support |
| Catalyst | Whale buying subsided, on‑chain activity declined |
In early July, large holders stepped in, pushing XRP up briefly, but the buying did not persist. By July 11, new wallet creation on the XRP Ledger fell to a three‑month low and price slipped further, indicating that the earlier inflow was short‑lived【4】. The token’s market‑cap sits at roughly $69.6 billion, ranking it sixth by market cap, yet it remains vulnerable to broader crypto weakness as Bitcoin is down about 50% from its October 2025 peak【4】.
The SEC lawsuit that shadowed XRP for five years was settled in mid‑2025, and Ripple secured MiCA licensing across 30 European countries, clearing a major regulatory hurdle【1】. Despite these wins and the launch of seven regulated spot XRP ETFs last year, retail interest remains muted. Moreover, Ripple’s own stablecoin, RLUSD, now holds a $1.5 billion market cap and is being promoted as a bridge asset, reducing demand for XRP as a bridge currency【2】【3】. Analysts note that while Ripple’s banking partnerships grow, the token’s utility is limited because most cross‑border payments use the messaging layer rather than the token itself【2】.
Bullish scenarios cite a Standard Chartered target of $12.50 by 2028, hinging on institutional adoption and potential asset‑tokenization use cases【3】. However, bearish views argue that XRP’s upside is capped near $3, given its current valuation and competition from stablecoins, suggesting the token may remain a “value trap” despite its low price【1】. The token’s recent 70% decline from its 2025 high underscores the uncertainty surrounding its future price trajectory.
XRP’s price now reflects both the resolution of long‑standing legal uncertainty and the emerging competition from Ripple’s own stablecoin, leaving its next move dependent on whether new on‑chain demand can materialize amid a broader market downturn.
Coverage is mostly measured — 213 of 224 reports stay neutral.
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AI-assisted synthesis by the TrendWatcher Editorial Desk · sourced from 4 outlets · Jul 23, 2026 · How we report
As of the latest reports, XRP is trading in the $1.43 to $1.44 range following a period of volatility and a recent 27% weekly gain.
Recent SEC filings suggest that Ripple may deviate from historical patterns by releasing additional XRP from escrow to support on-ledger liquidity, pending legislative developments.
The 650% increase in active addresses suggests higher engagement from existing holders rather than a influx of new market participants.