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Indian startup Equal AI raises $30M to screen calls, providing context on why someone is calling, with over 1 million monthly active users and plans for
Equal AI, an Indian startup, has raised $30 million in Series B funding to further develop its call screening app, which can receive calls on behalf of users, gather information, and provide context on why someone is calling [1]. The app is currently available on Android and has grown to over 1 million monthly active users and over 300,000 daily active users since its launch last year [1]. The funding round was led by Prosus Ventures and Tomales Bay Capital, with participation from Think Investments and Valiant Fund, among others [1].
Key takeaways
In India, consumers receive a large number of calls every day, ranging from spam and scams to delivery people and financial service companies [1]. While there are apps like Truecaller and the government's Calling Name Presentation (CNAP) system to identify who is calling, knowing the name of the caller is often not enough [1]. Equal AI's app screens the call and displays the reason someone is calling, providing context and allowing users to decide how to respond [1]. The app uses a mix of speech recognition, automatic speech recognition (ASR), and speech generation models with its own orchestration layer to achieve this [1].
The company plans to introduce the ability to screen calls from known numbers and add proactive actions, such as texting a delivery person's address or making outbound calls to book appointments [1]. Equal AI also wants to launch an iOS version of the app and a paid subscription tier with more features [1]. The startup faces competition from Google, Apple, Truecaller, and Cloaked, but its understanding of local context gives it an edge [1]. As Thiago Viana, global co-head at Prosus Ventures, noted, "Equal's understanding of local context gives it an advantage" [1].
The funding and expansion plans of Equal AI are significant because they highlight the growing need for call screening and management solutions in India [1]. With the increasing number of calls and messages, consumers need tools to help them manage their communications and protect themselves from spam and scams [2]. Equal AI's app provides a unique solution that combines call screening, context provision, and proactive actions, making it an attractive option for users [1]. As the company continues to grow and expand its features, it is likely to play a significant role in shaping the call management landscape in India [1].
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The app screens incoming calls, provides the reason for the call, records conversations, and allows users to send automated text replies to callers.
Equal AI has built support for over 10 languages, specifically designed to handle code-mixing, where users blend multiple languages in a single sentence.
The app is currently available on Android, with the company working on a future version for iOS.
Beyond its consumer-facing AI assistant, the company operates an enterprise platform providing data for financial analysis and KYC verification services.