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Waymo has introduced an invite-only loyalty program called Waymo Premier, priced at $29.99 per month. The program is currently available to select riders in San Francisco, Los Angeles, and Phoenix. Benefits for members include priority vehicle matching, 10% cash back on trips in the form of Waymo Cash, early access to new service cities, and five free ride cancellations per month. The company stated the program is designed for frequent users, such as commuters, and is intended to help monetize its autonomous technology as it scales operations.
The launch occurs as Waymo expands its presence in the U.S. and prepares for international markets, including London and Tokyo. While the program is not available in cities like Austin or Atlanta where Waymo operates through the Uber app, the company plans to extend the membership to additional markets in the future. Industry analysts note that the program aims to retain power users and establish Waymo as a mature ride-hailing platform, with the invite-only structure helping to manage fleet capacity.
Waymo Premier costs $29.99 per month and is currently limited to invite-only participants in San Francisco, Los Angeles, and Phoenix.
Membership perks include priority pickups, 10% cash back on rides, five free monthly cancellations, and early access to new service locations.
The program is not available in cities where Waymo services are accessed exclusively through the Uber app, such as Austin and Atlanta.
Waymo is currently scaling toward a goal of 1 million weekly rides and is expanding its service to over 20 cities globally.
The membership fee is higher than standard ride-hailing subscriptions like Uber One, which typically cost $9.99 per month.
The membership costs $29.99 per month.
The program is currently invite-only and is being offered to select frequent riders in San Francisco, Los Angeles, and Phoenix.
No, the program is not available in cities like Austin or Atlanta where Waymo services are provided via the Uber app.
Members earn 10% back on every trip in the form of Waymo Cash, which can be applied toward future rides.
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