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Bluesky has launched group chat functionality supporting up to 50 participants as part of a strategic shift toward community-focused features. This update, included in version 1.124 of the app, allows creators to manage participant access and invite links, though media sharing is currently disabled pending further safety and moderation development. The company plans to expand this direction by building dedicated community spaces that function as sub-platforms with custom handles, aiming to provide users with more control over their online interactions.
This pivot follows a period where Bluesky has faced growth challenges, reporting 44.8 million registered users compared to the significantly larger user bases of competitors like X and Threads. By prioritizing smaller, user-owned spaces built on the AT Protocol, Bluesky is attempting to differentiate itself from platforms that rely on centralized moderation. This strategy seeks to address a perceived need for deeper engagement and community-led rules, positioning the platform as an alternative for users seeking independence from Big Tech intermediaries.
Bluesky introduced group chats for up to 50 people, with plans to potentially increase this limit in the future.
The company is developing 'Communities,' which will function as smaller, interest-based spaces with their own custom handles and URLs.
Bluesky currently reports 44.8 million registered users, a figure significantly lower than the 600 million monthly active users reported by X.
The new features are built on the open-source AT Protocol, allowing for user-managed moderation and community-specific rules.
Media sharing is currently unavailable in group chats due to the need for additional safety and moderation infrastructure.
Group chats are currently limited to 50 participants and do not yet support media sharing due to ongoing development of safety and moderation systems.
Communities will be smaller, interest-based spaces within the platform that feature their own handles, which serve as URLs, and can be set to public, invite-only, or private.
The shift is a strategic response to growth challenges, aiming to offer a different value proposition by providing user-owned spaces where moderation is handled by the community rather than the platform.
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