# Ondo Finance hires former Invesco ETF chief to build onchain investment products — News, Sentiment & Analysis

**Source:** TrendWatcher — https://www.trendwatcher.in/topic/ondo-finance-hires-former-invesco-etf-chief-to-build-onchain  
**As of:** 2026-09-12 (UTC)  
**Sentiment:** neutral (50/100)  
**Sources analysed:** 4

As of 2026-09-12, TrendWatcher scores Ondo Finance hires former Invesco ETF chief to build onchain investment products sentiment as **neutral** at 50/100, based on 4 news sources analysed over the past 24 hours.

## Summary

Ondo Finance has appointed John Hoffman, a former executive at Invesco and Grayscale, as its managing director and head of product portfolios. This strategic hire is intended to transition the company's focus from tokenizing individual assets, such as U.S. Treasury notes and stocks, toward the development and distribution of managed onchain investment portfolios. Hoffman will lead efforts to create investment baskets in collaboration with asset managers, utilizing blockchain infrastructure to offer products similar to traditional ETFs.

## Key points

- John Hoffman joins Ondo Finance after nearly two decades at Invesco and a tenure as head of distribution at Grayscale Investments.
- Ondo Finance aims to evolve its business model from tokenizing single assets to building managed, onchain investment portfolios.
- The broader market for tokenized assets has grown to over $30 billion, with projections suggesting significant long-term expansion.
- Ondo's existing tokenized products, including OUSG and USDY, have previously established the firm's position in the RWA (real-world asset) sector.

## Frequently asked questions

### Who is John Hoffman?

John Hoffman is the new managing director and head of product portfolios at Ondo Finance, previously serving as an executive at Invesco and Grayscale.

### What is the primary goal of Ondo Finance's new hiring strategy?

The firm aims to expand its offerings from tokenized individual assets to full, intelligently managed onchain investment portfolios.

### What are Ondo Finance's current tokenized products?

Ondo currently offers tokenized Treasury products like OUSG and USDY, as well as tokenized equities through Ondo Global Markets.

## Latest coverage

- [Ondo Finance hires John Hoffman to expand on‑chain investment products](https://www.trendwatcher.in/article/52aed346-4a33-4eb6-bb92-e798a43913b5) — neutral, 2026-06-11: Ondo Finance appoints former Invesco ETF executive John Hoffman to lead its move from tokenized bonds to full on‑chain portfolio offerings.
- [Ondo Finance hires former Invesco ETF chief to expand on‑chain](https://www.trendwatcher.in/article/2c148d53-171c-4a2c-91a2-71a9a4421fd0) — neutral, 2026-06-11: Ondo Finance appoints ex‑Invesco ETF head John Hoffman to lead product portfolios, aiming to launch tokenized investment baskets as its TVL tops $1 billion.
- [Major U.S. Banks to Launch Tokenized‑Deposit Network by 2027](https://www.trendwatcher.in/article/8becab12-045f-49f7-a215-b1ff8c6001fc) — neutral, 2026-06-11: JPMorgan, Bank of America, Citigroup and others will roll out a private blockchain tokenized‑deposit system via The Clearing House, aiming to keep deposits
- [Kana and Katana February 2019 Market Update Highlights](https://www.trendwatcher.in/article/bfdfd920-c518-4dbc-a925-6272b04d9b4f) — neutral, 2026-06-11: Review the January and February 2019 monthly updates from Kana and Katana, covering crypto market trends, Fed policy shift, and key project developments.

---
Cite as: TrendWatcher, "Ondo Finance hires former Invesco ETF chief to build onchain investment products — News, Sentiment & Analysis", https://www.trendwatcher.in/topic/ondo-finance-hires-former-invesco-etf-chief-to-build-onchain (retrieved 2026-09-12).