# Roundtable partners with Coinbase to enable real‑time USDC payments

**Published:** 2026-06-26T15:32:31.275Z  
**Topic:** Coinbase  
**Sentiment:** neutral  
**Publisher:** TrendWatcher — https://www.trendwatcher.in/article/f7fc9c26-b3c9-4d0d-8a88-57332c9e2900

Roundtable and Coinbase launch a USDC‑based on‑chain payment system for nearly 200 professional publishers, targeting the $200 billion media ad market.

Roundtable (NASDAQ: RTB) announced that, starting this week, almost 200 professional publishers can receive ad revenue instantly in USDC through a new on‑chain payment infrastructure powered by Coinbase Prime [2]. The move aims to replace the weeks‑long settlement cycles that have long plagued the $200 billion professional media industry.

| At a glance | |
|---|---|
| Partnership | Roundtable + Coinbase Prime |
| Payment token | USDC (stablecoin) |
| Publishers onboard | ~200 |
| Industry size | $200 billion ad market |

## Real‑time settlement via USDC  
Roundtable’s platform will route each ad sale through a dedicated USDC liquidity pool, automatically settling the transaction the moment it closes and recording it on the blockchain. This replaces the traditional ad buy/sell settlement that can take weeks or months, according to the company’s release [2]. Coinbase will provide the wallet infrastructure and the USDC payment rails, leveraging its Prime suite that serves institutional clients [2].

## Scope and strategic intent  
The partnership targets the professional media sector, which Roundtable describes as “marginalized by social platforms” and in need of modern financial and distribution technology [2]. By moving ad revenue settlement onto a DeFi‑enabled, immutable ledger, the platform promises greater economic equity, data sovereignty, and IP control for publishers. The company’s founders include Eyal Hertzog, credited with inventing DeFi liquidity pools, and James Heckman, a veteran of media technology and programmatic advertising [2].

## Market context  
The $200 billion ad spend figure underscores the scale of the market that could benefit from faster payments, but no pricing data for Roundtable’s token or equity is provided. The launch follows a broader trend of crypto platforms offering real‑time settlement solutions to traditional industries, though the impact on existing ad‑tech ecosystems remains to be seen.

## What to watch
- **USDC liquidity pool activity** – monitoring on‑chain USDC flows into Roundtable’s pool could signal adoption pace.  
- **Publisher onboarding** – the number of additional publishers beyond the initial ~200 will indicate scalability.  
- **Regulatory developments** – any changes in U.S. or EU regulations affecting stablecoin usage in media payments could affect the model.

The partnership marks a concrete step toward integrating blockchain‑based finance into mainstream media, but its success will hinge on publisher uptake and the ability to maintain a robust USDC liquidity pool without disrupting existing ad‑tech workflows.

## Sources
1. Crypto on The Street on MSN — [Roundtable and Coinbase launch strategic partnership to settle real-time, AI/DeFi payments for $200 billion professional media industry](https://www.msn.com/en-us/money/other/roundtable-and-coinbase-launch-strategic-partnership-to-settle-real-time-ai-defi-payments-for-200-billion-professional-media-industry/vi-AA26feS6?ocid=BingNewsVerp)
2. Markets Insider — [Roundtable Launches Real-Time, AI/DeFi Payment Platform](https://markets.businessinsider.com/news/stocks/roundtable-launches-real-time-ai-defi-payment-platform-1036264055)

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Cite as: TrendWatcher, "Roundtable partners with Coinbase to enable real‑time USDC payments", https://www.trendwatcher.in/article/f7fc9c26-b3c9-4d0d-8a88-57332c9e2900