# Heima custom furniture brand expands with new design services

**Published:** 2026-08-05T02:44:01.789Z  
**Topic:** Heima  
**Sentiment:** neutral  
**Publisher:** TrendWatcher — https://www.trendwatcher.in/article/f65dbaa9-93d0-437c-9960-f9f461ed0980

Heima, the Manila‑based custom furniture maker founded in 2009, adds interior design services and showcases its philosophy of “Design Made Happy,” offering

Heima, the Filipino custom‑made furniture label founded by Bong Rojales and Dr. Rossy Anne Yabut Rojales in 2009, announced the launch of its “Design by Heima” interior‑design service, extending its product range beyond furniture to full‑home styling [1].

| At a glance | |
|---|---|
| Founded | 2009 |
| New service | Interior design (“Design by Heima”) |
| Core offering | Custom furniture (“Made by Heima”) |
| Brand philosophy | “Design Made Happy” |

Heima’s original focus has been on bespoke furniture pieces that blend functionality with a classy aesthetic, a niche it has cultivated through an extensive catalog and one‑on‑one collaborations [1]. The addition of interior‑design consulting reflects a strategic move to capture a broader share of the home‑improvement market, positioning the brand as a holistic lifestyle provider rather than a pure furniture retailer.

The company’s branding draws on the Icelandic word “Heima,” meaning “homeland,” and emphasizes a philosophy of happy, inspired living [1]. By offering both “Made by Heima” custom pieces and “Design by Heima” services, the firm aims to deliver cohesive, personalized environments that align with clients’ lifestyles, a claim made by the founders in promotional material [1].

## What to watch
- **Service rollout timeline** – monitor when Heima begins taking interior‑design projects and any related client testimonials.
- **Product‑service integration** – watch for bundled offers that combine custom furniture with design consulting, indicating how the two arms synergize.
- **Market reception** – track sales or inquiry volumes for the new service to gauge demand beyond the existing furniture customer base.

## Sources
1. Philippine Daily Inquirer — [Custom made furniture by Heima](https://business.inquirer.net/223646/custom-made-furniture-heima)
2. ArchDaily — [Guest House / HEIMA architects](https://www.archdaily.com/994359/guest-house-heima-architects)
3. ArchDaily — [Poolhouse / HEIMA architects](https://www.archdaily.com/991959/poolhouse-heima-architects)
4. ArchDaily — [访客之家 / HEIMA architects](https://www.archdaily.com/zh/995877/fang-ke-zhi-jia-heima-architects)

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Cite as: TrendWatcher, "Heima custom furniture brand expands with new design services", https://www.trendwatcher.in/article/f65dbaa9-93d0-437c-9960-f9f461ed0980