# Influence360 Launches Data-Driven Web3 Marketing Platform

**Published:** 2026-05-25T14:00:48.000Z  
**Topic:** Web3  
**Sentiment:** neutral  
**Publisher:** TrendWatcher — https://www.trendwatcher.in/article/ef6b790f-7d5f-47a4-8ec0-78e415b33dea

Influence360 has launched an AI-driven platform for Web3 KOL marketing, offering global reach, real attribution, and smart contract escrow payments.

Influence360 has launched a new platform designed to modernize Web3 influencer marketing through artificial intelligence and data-driven attribution [4]. The platform allows projects to discover key opinion leaders (KOLs) globally, execute structured campaigns, and track performance across various regions and channels [2, 4]. It aims to address infrastructure gaps in the industry by offering tools for transparent payments and clear attribution [4].

**Key takeaways**
*   Influence360 launched a Web3 marketing platform featuring AI optimization and smart contract escrow [4].
*   The platform supports campaigns across 10+ languages and channels like X, YouTube, and TikTok [4].
*   A benchmark study of 143 KOLs revealed that more than half earn between $1,000 and $5,000 per campaign [4].
*   Agencies can manage creator rosters and earn a share of platform fees through a permission-based system [4].

## Addressing Infrastructure Gaps in Web3 Marketing

The platform, announced on May 25, 2026, introduces a campaign engine that enables Web3 projects to discover KOLs across 10+ languages and key platforms, including X, YouTube, TikTok, and Telegram [4]. It utilizes AI-powered optimization and smart contract escrow to manage execution and ensure transparent payments [4]. Founder and CEO Dejan Horvat stated that while Web3 influencer marketing moves significant budgets, the surrounding infrastructure remains basic, often preventing teams from learning what drives performance [4]. The company claims the platform turns every campaign into data to help optimize spend over time [4].

The platform is built by a team with nine years of experience in Web3 influencer marketing, including co-founders Dejan Horvat and Laura Toma, who previously worked at Innovion [4]. Their background involves managing campaigns and partnerships with leading blockchain projects, which informed the platform's design and focus on execution challenges [4].

## Tools for Agencies and Performance Tracking

Influence360 extends its infrastructure to Web3 agencies and talent managers through a permission-based system [4]. Influencers can grant agencies custom access levels for campaign applications and payment handling, while agencies can manage their full roster from a single account [4]. Agencies can apply to campaigns on behalf of creators, set their own pricing on top of influencer rates, and earn a share of platform fees from influencers they bring on [4].

To mark the launch, Influence360 released "The State of Web3 Influencer Marketing 2026," a report based on survey responses from 143 Web3 KOLs across seven global regions [4]. The study indicates a financially active ecosystem, with more than half of the surveyed KOLs earning between $1,000 and $5,000 per campaign [4].

## Why it matters

The launch of Influence360 aims to bring trust, structure, and measurable performance to Web3 marketing at a global scale [4]. By providing real-time attribution and data-driven insights, the platform seeks to solve the issue of campaigns not compounding effectively due to a lack of learning and optimization [4]. The company is currently open to Web3 projects, KOLs, agencies, and affiliate marketing partners [4].

## Sources
1. Lookonchain — [Web3 Creator Marketing Platform Influence360 Launched...](https://lookonchain.com/feeds/57655)
2. Codu — [Influence360 Launches: AI-Driven Web3 KOL Platform with Global...](https://www.codu.co/hacker-noon/influence360-launches-ai-driven-web3-kol-platform-with-global-reach-real-attribution-0TmQ3l2)
3. Thenote — [Influence360 Launches: AI-Driven Web3 KOL Platform with Global...](https://thenote.app/post/en/influence360-launches-ai-driven-web3-kol-platform-with-global-reach-and-real-pnhhbcgn2m)
4. Chainwire — [Influence360 Launches as the First AI & Data-Driven Web3 KOL...](https://chainwire.org/2026/05/25/influence360-launches-as-the-first-ai-data-driven-web3-kol-platform-with-global-kol-coverage-and-real-attribution/)

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Cite as: TrendWatcher, "Influence360 Launches Data-Driven Web3 Marketing Platform", https://www.trendwatcher.in/article/ef6b790f-7d5f-47a4-8ec0-78e415b33dea