# Bored Ape NFT Prices Double as Market Eyes Revival

**Published:** 2026-06-12T22:45:23.057Z  
**Topic:** ApeCoin  
**Sentiment:** neutral  
**Publisher:** TrendWatcher — https://www.trendwatcher.in/article/d04b8d44-644d-4d9a-a502-fd6e0ed4ec6a

Bored Ape Yacht Club floor prices doubled to 10 ETH as Yuga Labs CEO Michael Figge points to a market adjustment and renewed investor interest.

The floor price for the Bored Ape Yacht Club (BAYC) collection has recently doubled, climbing from near 5 ETH to approximately 10 ETH, as Yuga Labs leadership suggests the NFT sector was undervalued during the prolonged bear market [1]. This rebound coincides with renewed interest in speculative digital assets and gains in related tokens like ApeCoin [1].

**Key takeaways**
*   BAYC floor prices have doubled from 5 ETH to 10 ETH in the past month [1].
*   Yuga Labs raised $450 million at a $4 billion valuation in 2022 [2].
*   CEO Michael Figge claims the market was oversold relative to holder engagement [1].
*   A Justin Bieber Bored Ape purchase dropped from $1.3 million to $12,000 [1].
*   Investors are reportedly pivoting toward projects with long-term utility [3].

## CEO attributes gains to market adjustment
Michael Figge, the recently appointed CEO of Yuga Labs, argues that NFT prices fell excessively during the downturn, becoming disconnected from the underlying strength of the community [1]. He noted that unique holder counts for BAYC remained resilient or grew even as valuations plummeted, indicating that blue-chip collections had become oversold [1]. This perspective aligns with a broader trend where cryptocurrency investors are reassessing their portfolios, moving away from past hype cycles toward more calculated decisions based on durability and project strength [3].

## High-profile funding and persistent volatility
The current activity builds on the

## Sources
1. Crowdfund Insider — [Bored Ape Yacht Club (BAYC) NFT Collection Floor Price Doubles from 5 ETH to 10 ETH : Analysis](https://www.crowdfundinsider.com/2026/05/279387-bored-ape-yacht-club-bayc-nft-collection-floor-price-doubles-from-5-eth-to-10-eth-analysis/)
2. TechCrunch — [Bored Apes NFT startup Yuga Labs raises seed round at monster $4B valuation](https://techcrunch.com/2022/03/22/bored-apes-nft-startup-yuga-labs-raises-at-monster-4-billion-valuation/)
3. Crowdfund Insider — [Digital Collectibles : Bored Ape Yacht Club NFTs Signal a Tentative Revival as Crypto Investors Reassess Investment Strategies](https://www.crowdfundinsider.com/2026/05/278570-digital-collectibles-bored-ape-yacht-club-nfts-signal-a-tentative-revival-as-crypto-investors-reassess-investment-strategies/)

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Cite as: TrendWatcher, "Bored Ape NFT Prices Double as Market Eyes Revival", https://www.trendwatcher.in/article/d04b8d44-644d-4d9a-a502-fd6e0ed4ec6a