# Bitcoin and XRP gain traction as Japanese firms diversify treasury

**Published:** 2026-07-08T16:08:37.737Z  
**Topic:** Crypto Lending  
**Sentiment:** neutral  
**Publisher:** TrendWatcher — https://www.trendwatcher.in/article/c885badd-92b5-47f0-b44b-61f20091ff9b

Japanese corporates add Bitcoin and XRP to treasuries as the yen weakens, pushing SBI VC Trade’s registered accounts past 2 million – a doubling since 2025.

Bitcoin slipped 3.4% to $61,755 and XRP fell 4.7% to $1.07 on July 7, yet both assets are seeing fresh corporate demand in Japan, where a soft yen is prompting firms to diversify cash reserves into crypto [1].

| At a glance | |
|---|---|
| Bitcoin price | $61,755 |
| 24h change | –3.4% |
| XRP price | $1.07 |
| 24h change | –4.7% |
| Corporate crypto accounts | 2 million (registered) |
| Catalyst | Weak yen driving treasury diversification |

## Corporate demand spikes

SBI VC Trade, the crypto arm of SBI Holdings, reported that its combined VCTRADE and BITPOINT services now hold over 2 million registered accounts, roughly double the 1 million counted in 2025 [1]. The surge follows the April 2026 merger with BitPoint Japan and reflects growing interest from Japanese firms that are allocating Bitcoin or XRP through shareholder‑perk programs to hedge against a depreciating yen.

## Stablecoins and new services

The same platform has expanded its stablecoin offerings, listing USDC in March 2025 and adding Ripple’s dollar‑backed RLUSD and the yen‑pegged JPYSC in June 2026 [1]. These tokens, together with newly launched lending products against stablecoins, are cited as additional drivers of crypto adoption among both retail and corporate users in Japan.

## Market context

While Bitcoin and XRP prices fell on the day, the broader trend shows Japanese corporates moving away from cash‑only treasuries. The yen’s weakness – the sharpest bearish stance since 2007 according to hedge‑fund data – has made crypto an attractive diversification tool, even as the overall Japanese crypto market remains smaller than that of the U.S. or South Korea due to strict licensing [2].

## What to watch
- Bitcoin price levels around $60,000 and $65,000 as potential support/resistance points.  
- Upcoming stablecoin regulatory approvals that could affect RLUSD and JPYSC listings.  
- Any further corporate treasury announcements from Japanese firms, especially those tied to SBI VC Trade’s integrated platform.

The rise in corporate crypto holdings underscores a shift in Japanese treasury strategy: firms are increasingly viewing Bitcoin and XRP as viable hedges against currency risk, a trend that could reshape demand dynamics if the yen continues to weaken.

## Sources
1. CoinDesk — [Bitcoin, XRP draw Japanese firms as weak yen drives treasury ...](https://www.coindesk.com/markets/2026/07/07/bitcoin-xrp-draw-japanese-firms-as-weak-yen-drives-treasury-diversification)
2. CoinDesk — [Live markets: Bitcoin drops to $62,000, stocks slide, oil soars as Iran ceasefire collapses](https://www.coindesk.com/tech/2026/07/08/live-markets-japan-s-collapsing-yen-is-pushing-companies-into-bitcoin-and-xrp)

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Cite as: TrendWatcher, "Bitcoin and XRP gain traction as Japanese firms diversify treasury", https://www.trendwatcher.in/article/c885badd-92b5-47f0-b44b-61f20091ff9b