# Morgan Stanley Launches Crypto Trading

**Published:** 2026-07-19T16:51:59.301Z  
**Topic:** Ethereum  
**Sentiment:** neutral  
**Publisher:** TrendWatcher — https://www.trendwatcher.in/article/8e9028da-0267-4d48-9aec-4da21acdae7e

Morgan Stanley's E*TRADE platform now offers spot Bitcoin, Ethereum, and Solana trading to 8.6 million households, with a 0.50% fee and no added spreads

Morgan Stanley has launched spot cryptocurrency trading on its E*TRADE platform, allowing eligible customers to buy, sell, and hold Bitcoin, Ethereum, and Solana through a partnership with digital asset infrastructure provider Zero Hash [1]. This move brings crypto trading to 8.6 million E*TRADE households, with the potential to significantly expand retail crypto access.

| At a glance | |
|---|---|
| Assets | Bitcoin, Ethereum, Solana |
| Fee | 0.50% per trade |
| Household reach | 8.6 million |
| Client assets | $1.56 trillion |

## Launch Details
The launch follows Morgan Stanley's earlier crypto-related initiatives, including ETF filings and tokenization plans [1]. The company has partnered with Zero Hash to provide liquidity, custody, and settlement for the service, with trades carrying a 50-basis-point fee [2]. The rollout is part of a broader platform update that includes retirement planning tools, fractional share trading, and an updated IPO Center [1]. E*TRADE's 0.50% fee is lower than the 60-95 basis points charged by competitors like Coinbase, Robinhood, and Schwab [2].

## Competitive Picture
The move places E*TRADE among a small group of major U.S. retail brokerages to offer spot crypto trading directly [2]. Morgan Stanley's entry into the crypto market is seen as a strategic move to expand its digital asset offerings and provide clients with a broader range of investment options [3]. The company's decision to list Solana alongside Bitcoin and Ethereum reflects an institutional gatekeeping process that Solana has now passed at a major U.S. retail brokerage [2].

## What to watch
* The full rollout timeline for the remaining E*TRADE customers
* The potential expansion to other digital assets and wallet services
* The impact of the launch on the broader crypto market and institutional adoption

The launch of crypto trading on E*TRADE marks a significant milestone in the expansion of retail crypto access, with Morgan Stanley's 8.6 million households now able to trade spot Bitcoin, Ethereum, and Solana [3]. As the company continues to expand its digital asset offerings, the real significance of this move will be in its ability to drive institutional adoption and bring crypto trading into the mainstream.

## Sources
1. Decrypt — [Morgan Stanley Launches Bitcoin, Ethereum, and Solana Trading...](https://decrypt.co/373681/morgan-stanley-launches-bitcoin-ethereum-solana-trading-etrade)
2. Solanacompass — [E*TRADE Morgan Stanley Launches Spot Bitcoin, Ethereum, and...](https://solanacompass.com/news/etrade-from-morgan-stanley-launches-spot-crypto-pilot-with-sol-among-three-initial-assets)
3. FinanceFeeds — [Morgan Stanley Brings Spot Crypto Trading to 8.6 Million E*TRADE Households](https://financefeeds.com/morgan-stanley-brings-spot-crypto-trading-to-8-6-million-etrade-households/)

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Cite as: TrendWatcher, "Morgan Stanley Launches Crypto Trading", https://www.trendwatcher.in/article/8e9028da-0267-4d48-9aec-4da21acdae7e