# Strategy announces $1.25 bn Bitcoin sale as stock plunges 24%

**Published:** 2026-07-10T21:05:08.407Z  
**Topic:** Microstrategy Bitcoin  
**Sentiment:** neutral  
**Publisher:** TrendWatcher — https://www.trendwatcher.in/article/85bcc734-d28f-443f-93a7-5ed65c8edf14

Strategy stock sinks 24% after a $1.25 bn Bitcoin sell‑off, while Bitcoin trades below $59,000. See the new reserve plan and price impact.

Strategy stock fell 24% in its worst week since November 2022 after the company disclosed a plan to sell up to $1.25 bn of Bitcoin, a move that could push its cash reserves above $3.8 bn and test the “never‑sell” narrative that has underpinned its premium valuation [2].

| At a glance | |
|---|---|
| Stock move | –24% week |
| Bitcoin price | <$59,000 |
| Sale size | $1.25 bn Bitcoin |
| New reserve target | $3.8 bn cash |

## Why the sell‑off matters
The sell‑off coincides with Bitcoin’s broader decline—down roughly 50% from its October peak and projected by analysts to test $40,000 levels [2]. Strategy’s decision to monetize a portion of its 3% stake in the total Bitcoin supply marks the first deviation from its “never sell” stance, raising questions about the durability of its premium to net‑asset value. The company’s board will now require cash reserves equal to at least one year of preferred‑stock dividends, a threshold that the $1.25 bn sale is designed to meet.

## New capital‑management framework
Strategy’s revamped model adds five components: a U.S.‑dollar reserve policy, revised preferred‑stock terms, a digital‑credit securities repurchase program, a common‑stock repurchase program, and a Bitcoin monetization program. The firm already holds about $2.55 bn in cash; adding $1.25 bn from the Bitcoin sale would lift reserves to roughly $3.8 bn, enough to cover over two years of preferred‑dividend and interest expenses, not counting any share buybacks [1]. The board also authorized up to $1 bn each for preferred‑ and common‑stock repurchases, giving the company flexibility to issue securities when capital is cheap and buy them back when prices are favorable.

## Market reaction and industry context
Investors are watching Strategy as the benchmark for the emerging “bitcoin‑treasury” (DAT) sector. While Strategy continues to trade at a premium to its Bitcoin holdings, many newer DATs already trade at a discount to net‑asset value, exposing them to sharper price pressure if Bitcoin stays low [2]. Analysts note that firms with disciplined leverage and strong cash buffers—like Strategy’s $900 m reserve—are better positioned to weather prolonged downturns, whereas others may be forced to sell assets at distressed prices [2].

## What to watch
- Bitcoin price testing $40,000 versus $59,000 support level.  
- Any further Bitcoin sales beyond the $1.25 bn target announced by Strategy.  
- Execution of the $1 bn preferred‑stock and $1 bn common‑stock repurchase programs, which could affect share dilution and premium valuation.

The significance of Strategy’s pivot lies in how it reshapes the risk‑return profile of the bitcoin‑treasury model: a move from passive accumulation to active capital management could set a new standard for firms that rely on crypto assets for shareholder value. Whether this flexibility sustains the premium or erodes confidence remains to be seen.

## Sources
1. The Motley Fool — [Strategy Just Announced a Major Revamp to Its Bitcoin ...](https://www.fool.com/investing/2026/06/30/strategy-just-announced-a-major-revamp-to-its-bitcoin-strategy-heres-what-investors-should-know/)
2. CNBC — [Strategy’s sell-off signals the first real stress test for the bitcoin treasury trade](https://www.cnbc.com/2026/06/09/strategys-sell-off-signals-the-first-real-stress-test-for-the-bitcoin-treasury-trade.html)
3. Coin-informer — [Bitcoin outlook hinges on clarity around Strategy’s new ...](https://www.coin-informer.com/news/bitcoin-outlook-hinges-on-clarity-around-strategys-new-appro-2026-07-10/)

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Cite as: TrendWatcher, "Strategy announces $1.25 bn Bitcoin sale as stock plunges 24%", https://www.trendwatcher.in/article/85bcc734-d28f-443f-93a7-5ed65c8edf14