# Google TV Streamer 4K Price Jumps 50% to $149

**Published:** 2026-09-01T09:33:36.636Z  
**Topic:** Google  
**Sentiment:** neutral  
**Publisher:** TrendWatcher — https://www.trendwatcher.in/article/829fc61f-dcc3-4ed2-9e37-6afff8ccd4e9

Google has increased the price of its TV Streamer 4K by 50% to $149 due to rising component costs. Amazon and Walmart still offer the original $99 price.

Google has raised the price of its Google TV Streamer 4K by $50 to $149, a 50% increase from its original $99 price, citing rising component costs [1, 2]. This move follows similar price hikes for streaming devices from Apple and Amazon, and comes shortly after Google increased prices for its Pixel 11 phones and some Nest cameras and doorbells [1, 2].

| At a glance | |
|---|---|
| Product | Google TV Streamer 4K |
| Price Increase | 50% |
| New Price | $149 [1] |
| Original Price | $99 [1] |

## Driving Factors and Market Context

The price adjustment for the Google TV Streamer 4K, which launched in 2024, is attributed to rising component costs, specifically "AI-driven RAM and storage shortages" [1, 2]. The device features 4GB of RAM, which Google states is contributing to increased manufacturing bills [2]. This trend is not isolated; component shortages have driven up prices across various electronics, including laptops and game consoles [1].

Other major players in the streaming device market have also implemented price increases. Amazon recently raised the price of its Fire TV Stick 4K Max by over 40% to $84.99 [1]. Apple also increased the price of its Apple TV 4K, bringing the 64GB version to $199 and the 128GB version to $249 [1]. Even budget alternatives have been affected, with Walmart's ONN 4K Plus Google TV streamer seeing a $10 increase from $29.88 to $39.88, and its Full HD Streaming Device rising from $15 to $30 [3].

## Availability and Alternatives

While the new $149 price is active on the Google Store and Best Buy, Amazon and Walmart are still selling remaining units of the Google TV Streamer 4K at the original $99 price [1, 2]. It is unclear how long these retailers will maintain the older price [2].

For consumers seeking lower-cost alternatives, Walmart offers the Onn 4K Pro with Google TV for $60, though it has 1GB less RAM and half the storage compared to the Google TV Streamer 4K [2]. The ONN Full HD Streaming Device is available for $30, up from its 2023 debut price of $15 [3].

| Streaming Device Comparison | Price | RAM |
|---|---|---|
| Google TV Streamer 4K (New) | $149 [1] | 4GB [2] |
| Google TV Streamer 4K (Original) | $99 [1] | 4GB [2] |
| Apple TV 4K (64GB) | $199 [1] | Unspecified |
| Amazon Fire TV Stick 4K Max | $84.99 [1] | Unspecified |
| Walmart Onn 4K Pro | $60 [2] | 3GB (estimated) [2] |
| Walmart Onn Full HD | $30 [3] | Unspecified |

## What to watch

*   Monitor Amazon and Walmart for how long they continue to offer the Google TV Streamer 4K at its original $99 price [2].
*   Observe whether Google's newly launched Home Speaker remains unaffected by price changes, as its long-term immunity is uncertain [2].
*   Track inventory levels for budget streaming devices like Walmart's ONN brand, which have faced stocking issues alongside price hikes [3].

The widespread price increases across streaming devices, driven by component shortages, suggest a broader market adjustment rather than an isolated move by Google. The duration of older pricing at some retailers will be a key factor for consumers in the near term.

## Sources
1. The Verge — [The Google TV Streamer now costs $50 more | The Verge](https://www.theverge.com/tech/987032/google-tv-streamer-price-increase)
2. Androidauthority — [Google TV Streamer just got a 50% price hike, but here's how you...](https://www.androidauthority.com/google-tv-streamer-price-hike-3705221/)
3. Android Police — [Walmart's budget Google TV streamer just doubled in price, and worse is coming](https://www.androidpolice.com/walmarts-budget-google-tv-streamer-just-doubled-in-price-and-worse-is-coming/)
4. Ozbargain — [Google TV Streamer 4K $88 + Delivery... - OzBargain](https://www.ozbargain.com.au/node/912790)

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Cite as: TrendWatcher, "Google TV Streamer 4K Price Jumps 50% to $149", https://www.trendwatcher.in/article/829fc61f-dcc3-4ed2-9e37-6afff8ccd4e9