# Strategy CEO Promises Bitcoin Buying to Resume This Year

**Published:** 2026-08-25T07:39:51.658Z  
**Topic:** Microstrategy Bitcoin  
**Sentiment:** neutral  
**Publisher:** TrendWatcher — https://www.trendwatcher.in/article/66994b33-03e3-4152-b4c8-7ae82ace040a

Strategy CEO Phong Le says Bitcoin accumulation will resume by year-end. The firm holds 840,447 BTC at a $75,385 cost basis amid a 27% price decline.

Strategy, formerly known as MicroStrategy, has paused its Bitcoin purchases since June 22 and executed four separate sales of the asset to bolster its balance sheet [1]. CEO Phong Le confirmed that the company intends to resume accumulation by the end of the year, contingent on stabilizing its financial position and the performance of its STRC preferred stock [1].

| At a glance | |
|---|---|
| Current Bitcoin Price | $64,000 |
| Year-to-Date BTC Price Change | -27% |
| Strategy BTC Holdings | 840,447 BTC |
| Average BTC Cost Basis | $75,385 |

## Financial restructuring and Bitcoin sales
The company’s pivot from an aggressive accumulation model to a capital management plan follows a period of downward price pressure on Bitcoin [1]. While Strategy previously maintained a policy against selling its holdings, it has offloaded 7,000 BTC year-to-date, including a recent sale at $64,262—a price point below its average cost basis [1]. These sales, combined with a $653.1 million share offering, have increased the company's cash reserves to $4.65 billion [1]. 

Management is currently prioritizing the support of its STRC preferred stock, which has recovered to $95 from a summer low of $75, moving closer to its $100 par value [1]. Despite the recent sales, the company remains a net buyer for the year, having acquired 175,000 BTC since January [1]. However, the firm’s heavy exposure to Bitcoin has resulted in nearly $10 billion in unrealized paper losses, complicating its ability to maintain its previous pace of acquisition [1].

## Market positioning and outlook
The company’s stock price has remained stagnant since June, coinciding with the cessation of its Bitcoin buying program [1]. Analysts note that the firm’s aggressive strategy is currently constrained by the price of Bitcoin, which remains mired below the company's $75,385 average cost basis [1]. While CEO Phong Le has expressed expectations that the firm will outperform Bitcoin in the next bull cycle, the immediate focus remains on balance sheet repair [2]. 

## What to watch
*   **Bitcoin Price Thresholds:** Monitor whether Bitcoin can reclaim the $75,000 level, which would move the company’s massive holdings back toward a break-even position [1].
*   **STRC Stock Performance:** Watch for the STRC preferred stock to reach or exceed its $100 par value, as management has indicated this is a prerequisite for resuming Bitcoin purchases [1].
*   **Capital Allocation:** Observe whether the company continues to prioritize share buybacks and preferred stock support over Bitcoin acquisition, which could push the resumption of buying into 2027 [1].

The central question for investors remains whether Strategy can successfully transition to a more flexible capital management model without sacrificing its identity as a primary Bitcoin accumulator. With the company’s buying operations currently on hold, the firm’s financial health is now tethered to both the volatility of the crypto market and its own ability to manage dilution and debt obligations [1].

## Sources
1. The Motley Fool — [Strategy CEO Phong Le Says Bitcoin Accumulation Will Continue Later This Year. Is It Time ..](https://www.fool.com/investing/2026/08/18/strategy-ceo-phong-le-expects-bitcoin-accumulation/)
2. MSN — [Strategy CEO Phong Le: Expecting Strategy to outperform Bitcoin in next year's bull cycle](https://www.msn.com/en-us/money/technology/strategy-ceo-phong-le-expecting-strategy-to-outperform-bitcoin-in-next-year-s-bull-cycle/vi-AA29k69X?ocid=BingNewsVerp)

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Cite as: TrendWatcher, "Strategy CEO Promises Bitcoin Buying to Resume This Year", https://www.trendwatcher.in/article/66994b33-03e3-4152-b4c8-7ae82ace040a