# Apple Event to Unveil Foldable iPhone Ultra, New CEO Ternus

**Published:** 2026-09-09T08:18:30.946Z  
**Topic:** Apple News  
**Sentiment:** neutral  
**Publisher:** TrendWatcher — https://www.trendwatcher.in/article/5707cc46-2a01-4df8-be92-d296805a1765

Apple's Sept. 9 event is expected to feature the first foldable iPhone Ultra and new CEO John Ternus. Watch for iPhone 18 Pro, Apple Watch Series 12, and Home

Apple is set to host its annual product announcement event on Wednesday, September 9, at 1 p.m. ET, where it is widely expected to unveil its first foldable iPhone, the iPhone Ultra, under new CEO John Ternus [1, 3]. The event marks a critical moment for Ternus, who took over from Tim Cook on September 1, as Apple aims to expand its smartphone market share with new form factors and AI advancements [1, 3].

| At a glance | |
|---|---|
| Event Date | September 9 |
| Expected Flagship | iPhone Ultra (foldable) |
| New CEO | John Ternus (effective Sept. 1) |
| Mac mini Release | Sept. 22 (pre-order now) [1] |

## Expected Product Announcements

While Apple has not confirmed its product lineup, tech experts anticipate the debut of the iPhone Ultra, a foldable smartphone that could open to a landscape view similar in size to an iPad mini [1]. MacWorld reports the device may feature a 7.7- to 7.8-inch inner display and a 5.3- to 5.5-inch outer display, along with four cameras [1]. However, the design may involve compromises, including the absence of Face ID, no telephoto camera, and potential limitations with MagSafe or wireless charging [1].

The iPhone Ultra would position Apple against rivals like Samsung, Motorola, and Google, which have already released foldable smartphones [3]. Forrester analyst Dipanjan Chatterjee noted that Apple typically waits for new technologies to mature before entering the market, aiming to refine the product and expand the segment [3]. The iPhone 18 lineup, also expected, may see increased pricing due to a global memory chip shortage, with the prior iPhone 17 generation ranging from $799 to $1,999 [3].

Other anticipated announcements include the iPhone 18 Pro and iPhone 18 Pro Max, Apple Watch Series 12 and Apple Watch Ultra 4, AirPods 5, and new Mac models such as the MacBook Ultra, M6 MacBook Pro, and M6 iMac [1]. A new Home Hub, a smart home device resembling an iPad and compatible with Apple HomeKit, is also rumored [1].

## Recent Releases and Leadership Transition

Ahead of the event, Apple announced the new Mac mini on August 25, available with Apple's M6 or M5 Pro system chips [1]. The desktop computer offers enhanced performance, storage, and graphics, along with Wi-Fi, Bluetooth, and Apple Intelligence features, including Siri AI [1]. The Mac mini is available for pre-order and will be in stores starting September 22 [1].

The September 9 event will also be the first major product launch under John Ternus, who succeeded Tim Cook as CEO on September 1 [1, 3]. Ternus inherits a highly successful company, with the iPhone 17 lineup, including a new ultra-thin "Air" model, performing well [3]. His keynote address is expected to outline his vision for Apple's future, particularly as the company focuses on artificial intelligence advancements and privacy to compete with rivals [3].

## What to watch

*   **iPhone Ultra market reception:** Monitor initial sales and user feedback for Apple's first foldable device, especially concerning its reported design compromises [1].
*   **CEO John Ternus's strategic direction:** Observe Ternus's emphasis on AI and new product categories beyond the iPhone, as he sets the tone for Apple's future growth [3].
*   **Pricing of the iPhone 18 lineup:** Watch for how Apple positions the new iPhone models, particularly in light of global chip shortages and competitive pressures [3].

The success of the iPhone Ultra will test Apple's ability to not only enter but also significantly expand the foldable smartphone market, a segment currently representing a small share of the overall smartphone landscape [3].

## Sources
1. USA Today — [Here's what to expect at Apple's big event on Wednesday](https://www.usatoday.com/story/tech/2026/09/08/apple-big-event-foldable-iphone/91562867007/)
2. Imore — [iMore - Apple News, Reviews, Deals, & Help | Learn more. Be more.](https://www.imore.com/)
3. WTOP Washington — [Apple to unveil latest iPhone lineup with as John Ternus steps up as CEO – WTOP ...](https://wtop.com/national/2026/09/apple-to-unveil-latest-iphone-lineup-with-as-john-ternus-steps-up-as-ceo/)
4. Wikipedia — [Apple News](https://en.wikipedia.org/wiki/Apple_News)

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Cite as: TrendWatcher, "Apple Event to Unveil Foldable iPhone Ultra, New CEO Ternus", https://www.trendwatcher.in/article/5707cc46-2a01-4df8-be92-d296805a1765