# Strategy Bitcoin sales hit $104.7 million as Saylor shifts to Digital

**Published:** 2026-08-13T04:47:14.779Z  
**Topic:** Microstrategy Bitcoin  
**Sentiment:** neutral  
**Publisher:** TrendWatcher — https://www.trendwatcher.in/article/3c6e9df8-5e64-4db2-a499-2061d8bbfffa

Strategy sold 1,638 BTC for $104.7 million to fund preferred‑stock reserves, signaling a pivot from buy‑and‑hold to a digital‑credit framework.

1. Michael Saylor’s Strategy & Co. sold 1,638 Bitcoin on Wednesday, raising $104.7 million to shore up its USD reserve for preferred‑stock dividends, a stark reversal of its long‑standing buy‑and‑hold stance.  

2. At a glance |  
|---|---|  
| BTC sold | 1,638 BTC ($104.7 M) |  
| 24h price move | Bitcoin up ~35% from June low, trading around $63,500 |  
| Catalyst | Need to fund Variable Rate Series A Perpetual Stretch Preferred Stock dividend reserve |  
| New model | Rebranded as “Digital Credit Framework” using BTC as collateral |  

## Why the sell‑off matters  
Strategy’s shift from a “bitcoin treasury” to a “Digital Credit Framework” explains why the company, once famed for accumulating BTC, is now liquidating holdings. The sale was directed at the company’s USD reserve, which underwrites the Variable Rate Series A Perpetual Stretch Preferred Stock’s dividend obligations. The on‑chain tracker Lookonchain recorded a transfer of 1,030 BTC (≈$66.1 M) to an external wallet, with the remaining 608 BTC likely part of the same $104.7 M transaction pending official filing confirmation【2】.  

## Market context and price impact  
Bitcoin’s price, driven by scarcity and demand, sits above $63,500 as of June 8 2026, a level more than 35% higher than its June 2026 low near $70 per preferred‑stock unit【1】. While Strategy’s outflows represent a modest fraction of total on‑chain supply, the firm’s reputation as the market’s largest corporate holder means its sales can sway sentiment. Analysts note that regular selling “flips the dynamic” that previously buoyed Bitcoin’s price, prompting investors to question whether continued outflows could exert downward pressure【2】.  

## Outlook for future purchases  
Strategy has indicated that it will resume Bitcoin purchases only after its preferred‑stock price returns to the $100 par value. The stock currently trades at $95.18, up 35% from its June trough, suggesting a possible near‑term trigger for buying if the price reaches parity【2】. Until then, the company’s focus remains on maintaining dividend reserves rather than expanding its BTC holdings.  

## What to watch  
- Bitcoin price at $65,000 – a level that could test resistance if Strategy’s buying resumes.  
- Preferred‑stock Series A price reaching $100 – the stated condition for re‑starting Bitcoin purchases.  
- Any further disclosed BTC transfers from Strategy’s wallets, especially large on‑chain moves exceeding $50 M.  

The significance lies in the broader narrative: a corporate giant that built its brand on Bitcoin accumulation is now using the asset as collateral to meet debt obligations, highlighting the evolving role of crypto in corporate finance and the potential volatility that such strategic shifts can introduce to the market.

## Sources
1. Investopedia — [investopedia.com/ask/answers/100314/why-do-bitcoins-have-value.asp](https://www.investopedia.com/ask/answers/100314/why-do-bitcoins-have-value.asp)
2. 24/7 Wall St. — [This 1 Number Says Michael Saylor’s Bitcoin Sales Are About to End](https://247wallst.com/investing/2026/08/09/this-1-number-says-michael-saylors-bitcoin-sales-are-about-to-end/)

---
Cite as: TrendWatcher, "Strategy Bitcoin sales hit $104.7 million as Saylor shifts to Digital", https://www.trendwatcher.in/article/3c6e9df8-5e64-4db2-a499-2061d8bbfffa