# Chainers Partners with KGeN

**Published:** 2026-08-07T13:19:16.362Z  
**Topic:** KGeN  
**Sentiment:** neutral  
**Publisher:** TrendWatcher — https://www.trendwatcher.in/article/2a590c2a-fd15-4507-a9ae-d6a56453afae

51 Games' Chainers partners with KGeN to launch global player acquisition campaign, offering up to $40,000 in rewards, expanding reach across Asia, and

51 Games' Chainers has partnered with KGeN, a verified distribution protocol, to launch a global player acquisition campaign, offering up to $40,000 in rewards and expanding Chainers' reach across Asia [1]. This campaign is significant as it targets both casual and experienced players, introducing them to Chainers' browser-based gameplay, and aims to make gaming more accessible while keeping progression meaningful and rewarding.

| At a glance | |
|---|---|
| Rewards | up to $40,000 |
| Users | 45.7 million |
| Monthly active users | 5.8 million |
| Annualized revenue | over $64.8 million |

## Partnership Details
The partnership between Chainers and KGeN builds on work that started in late 2025 with social quest campaigns, and now moves into a full-scale player acquisition initiative [1]. KGeN brings strong scale to the partnership, with over 45.7 million users globally, including more than 5.8 million monthly active users, and supports 200+ revenue partnerships across gaming, AI, and DeFi [1]. The campaign includes a competitive leaderboard hosted on the KGeN platform, where new players compete as they explore Chainers, and will run for two weeks [1].

## Competitive Picture
KGeN has also partnered with Playnance, a Web3 infrastructure company, to expand its Web3 gaming ecosystem, gaining access to over 53 million verified users worldwide [4]. The collaboration connects Playnance's on-chain gaming infrastructure with KGeN's extensive global gaming community and clan network [4]. This partnership aims to broaden Playnance's reach by introducing its gaming products to new audiences across rapidly growing gaming markets [4].

## What to Watch
* The campaign's progress and the number of new players acquired
* The impact of the partnership on Chainers' user base and revenue
* The expansion of KGeN's partnerships with other gaming companies

The partnership between Chainers and KGeN is significant as it reflects a shared focus on sustainable growth, real engagement, and scalable gaming ecosystems [1]. The success of this campaign will depend on the ability of Chainers and KGeN to deliver a high-quality gaming experience to new players, and to maintain a strong and engaged community. As the gaming industry continues to evolve, partnerships like this will be crucial in driving growth and innovation.

## Sources
1. Wicked Local — [51 Games’ Chainers Partners with KGeN to Launch Global Player Acquisition Campaign](https://www.wickedlocal.com/press-release/story/89471/51-games-chainers-partners-with-kgen-to-launch-global-player-acquisition-campaign/)
2. U.Today — [Playnance and KGeN Announce Distribution Partnership... - U.Today](https://u.today/playnance-and-kgen-announce-distribution-partnership-targeting-gaming-communities)
3. Einpresswire — [51 Games’ Chainers Partners with KGeN to Launch Global Player...](https://www.einpresswire.com/article/900650242/51-games-chainers-partners-with-kgen-to-launch-global-player-acquisition-campaign)
4. Egamers — [Playnance and KGeN Join Forces to Reach 53 Million Gamers Globally](https://egamers.io/playnance-and-kgen-join-forces-to-reach-53-million-gamers-globally/)

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Cite as: TrendWatcher, "Chainers Partners with KGeN", https://www.trendwatcher.in/article/2a590c2a-fd15-4507-a9ae-d6a56453afae