# MicroStrategy’s $71 B Bitcoin treasury tops Apple, Tesla as stock

**Published:** 2026-07-01T19:14:24.404Z  
**Topic:** Microstrategy Bitcoin  
**Sentiment:** neutral  
**Publisher:** TrendWatcher — https://www.trendwatcher.in/article/24ee96b3-41d0-4b40-baf4-36b2b289adcd

MicroStrategy now holds $71 bn in Bitcoin, outranking Apple and Tesla cash reserves, while its shares slump 26% since July – see the numbers and why it matters.

MicroStrategy’s treasury now contains roughly $71 billion worth of Bitcoin, surpassing the cash reserves of Apple and Tesla, even as its stock has dropped 26% since July 2024 to about $330 per share [1].

| At a glance | |
|---|---|
| Treasury value | $71 bn (638,460 BTC) |
| Stock price | $330.30, –26% since July |
| Recent purchase | 1,955 BTC for $217 m at $111,196 each |
| Catalyst | Disclosure of Bitcoin holdings and fresh purchase [1] |

## Treasury size beats tech giants

The September 8 filing shows Strategy Inc. (formerly MicroStrategy) now holds 638,460 BTC, valued at roughly $71 billion. This places the firm fifth among the world’s largest corporate treasuries, ahead of Nvidia ($57 bn), Apple ($55 bn), Meta ($47 bn) and Tesla ($37 bn), with only Microsoft, Google, Amazon and Berkshire Hathaway larger [1]. Unlike those companies, the entire treasury is Bitcoin, not cash or bonds, making the firm a pure‑play crypto whale.

## Stock slide and fresh buying

Alongside the treasury update, the company bought an additional 1,955 BTC for $217 million, raising its average cost basis to $73,880 per coin [1]. The purchase coincided with Bitcoin briefly breaching $112,200 before retreating, according to Kraken price feeds [1]. Despite the on‑chain gain, MSTR shares have fallen 26% since July, trading around $330, and investors are uneasy after the firm reversed a pledge not to issue new shares if its market‑value‑to‑Bitcoin‑holdings ratio slipped below 2.5× [1].

## Market perception and S&P 500 miss

MicroStrategy met the technical criteria for S&P 500 inclusion, but the index committee selected Robinhood instead, citing concerns over a company whose entire treasury is a single cryptocurrency [1]. The missed inclusion underscores lingering skepticism on Wall Street about the volatility and governance risks of a Bitcoin‑only balance sheet.

## What to watch
- **Bitcoin price levels**: $112,200 breach (recent high) and $100,000 support could influence further corporate purchases.
- **MSTR share dilution**: Monitoring any new share issuances that could affect the mNAV ratio.
- **S&P 500 committee decisions**: Future index inclusion deliberations may hinge on corporate governance around crypto holdings.

MicroStrategy’s unprecedented Bitcoin reserve highlights the growing institutional appetite for the digital asset, yet the stark contrast between its crypto wealth and declining equity price raises questions about how traditional investors value pure‑play crypto exposure.

## Sources
1. TheStreet — [MicroStrategy’s $71B treasury tops Apple, Tesla as stock slides 26%](https://www.thestreet.com/crypto/investing/microstrategys-71b-treasury-tops-apple-tesla-as-stock-slides-26)
2. Investopedia — [investopedia.com/tesla-stock-tsla-5105321](https://www.investopedia.com/tesla-stock-tsla-5105321)

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Cite as: TrendWatcher, "MicroStrategy’s $71 B Bitcoin treasury tops Apple, Tesla as stock", https://www.trendwatcher.in/article/24ee96b3-41d0-4b40-baf4-36b2b289adcd