# XRP price slides 70% from 2025 high, eyes $1 support level

**Published:** 2026-07-23T19:26:41.601Z  
**Topic:** Ripple Xrp  
**Sentiment:** neutral  
**Publisher:** TrendWatcher — https://www.trendwatcher.in/article/125d4108-ab11-4cc1-8338-1e946b41a207

XRP down 70% from its 2025 peak, trading near $1.10. See why the pullback matters, key on‑chain activity and upcoming regulatory milestones.

XRP fell to $1.10 on July 2, a 70% drop from its 2025 high of $3.55, as whale buying faded and new wallet creation slowed, leaving the token near a critical $1 support level【4】.  

| At a glance | |
|---|---|
| Price | $1.10 |
| 24h change | –20% (June) |
| Key level | $1 support |
| Catalyst | Whale buying subsided, on‑chain activity declined |

## Whale activity and on‑chain signals  
In early July, large holders stepped in, pushing XRP up briefly, but the buying did not persist. By July 11, new wallet creation on the XRP Ledger fell to a three‑month low and price slipped further, indicating that the earlier inflow was short‑lived【4】. The token’s market‑cap sits at roughly $69.6 billion, ranking it sixth by market cap, yet it remains vulnerable to broader crypto weakness as Bitcoin is down about 50% from its October 2025 peak【4】.

## Regulatory backdrop and competitive pressure  
The SEC lawsuit that shadowed XRP for five years was settled in mid‑2025, and Ripple secured MiCA licensing across 30 European countries, clearing a major regulatory hurdle【1】. Despite these wins and the launch of seven regulated spot XRP ETFs last year, retail interest remains muted. Moreover, Ripple’s own stablecoin, RLUSD, now holds a $1.5 billion market cap and is being promoted as a bridge asset, reducing demand for XRP as a bridge currency【2】【3】. Analysts note that while Ripple’s banking partnerships grow, the token’s utility is limited because most cross‑border payments use the messaging layer rather than the token itself【2】.

## Price outlook and valuation debate  
Bullish scenarios cite a Standard Chartered target of $12.50 by 2028, hinging on institutional adoption and potential asset‑tokenization use cases【3】. However, bearish views argue that XRP’s upside is capped near $3, given its current valuation and competition from stablecoins, suggesting the token may remain a “value trap” despite its low price【1】. The token’s recent 70% decline from its 2025 high underscores the uncertainty surrounding its future price trajectory.

## What to watch  
- **$1.00 support**: A break below could trigger further downside in a risk‑off crypto market.  
- **RLUSD market cap**: Growth beyond $2 billion may signal shifting preference from XRP to the stablecoin.  
- **Regulatory milestones**: The U.S. Digital Asset Market Clarity Act expected this summer could affect Ripple’s ability to expand XRP use cases.  

XRP’s price now reflects both the resolution of long‑standing legal uncertainty and the emerging competition from Ripple’s own stablecoin, leaving its next move dependent on whether new on‑chain demand can materialize amid a broader market downturn.

## Sources
1. The Motley Fool — [XRP Has Pulled Back Sharply. Is Now the Time to Load Up? | The Motley Fool](https://www.fool.com/investing/2026/07/12/xrp-has-pulled-back-sharply-is-now-the-time-to-loa/)
2. The Motley Fool — [Prediction: XRP Will Lose 50% of Its Value -- Here's Why | The Motley Fool](https://www.fool.com/investing/2026/07/13/xrp-price-drop-ripple-stablecoin-prediction/)
3. The Motley Fool — [XRP Price Outlook: Where This Crypto Could Stand in 3 Years | The Motley Fool](https://www.fool.com/investing/2026/07/11/xrp-price-outlook-where-this-crypto-could-stand-in/)
4. CoinMarketCap — [When Will XRP Price Stage a Comeback? Here Are the Factors to Look For | CoinMarketCap](https://coinmarketcap.com/academy/article/can-xrp-make-a-real-comeback)

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Cite as: TrendWatcher, "XRP price slides 70% from 2025 high, eyes $1 support level", https://www.trendwatcher.in/article/125d4108-ab11-4cc1-8338-1e946b41a207