Pizza Hut launches 67‑cent “6‑7” wing promo on Nov 6‑7

Pizza Hut offered boneless chicken wings at $0.67 each on Nov 6‑7, leveraging the viral “6‑7” meme that was named Dictionary.com’s 2025 Word of the Year, in an effort to revive sales among younger diners【2】.

Meme‑driven marketing push

The “6‑7” phrase, a nonsensical slang term that exploded on TikTok and Instagram Reels in 2025, has been embraced across sports, entertainment and even political moments【1】. Pizza Hut’s “6 7 Menu” paired the meme with a limited‑time offer of wings in nine signature sauces, promoted through short‑form video and creator content on TikTok and Instagram to create urgency and shareability【3】. The campaign was designed to counter declining same‑store sales and a shrinking market share against competitors such as Domino’s【3】.

Impact on sales and brand perception

While specific sales figures have not been disclosed, the promotion targets Gen Z and Gen Alpha consumers who value trendiness and affordability. By aligning the deal with a cultural moment that peaked on the 6th and 7th of the month, Pizza Hut aimed to generate a spike in online orders and in‑store visits during the two‑day window【3】. The use of a 67‑cent price point mirrors the meme’s numeric motif, reinforcing brand relevance in a crowded quick‑service restaurant (QSR) landscape.

What to watch

• Monitor Pizza Hut’s same‑store sales reports for the weeks following Nov 6‑7 to gauge the promo’s effectiveness.
• Watch for any follow‑up “6‑7”‑themed offers or extensions, which could indicate a longer‑term strategy to capture meme‑driven traffic.
• Track competitor responses, especially any similar low‑price, meme‑aligned promotions from Domino’s or other QSR chains.

The promotion illustrates how fast‑food brands are increasingly turning to internet memes to capture the attention of younger audiences, testing whether short‑lived cultural spikes can translate into sustained sales growth.