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Google overhauls search with AI, introducing interactive platform, expanding to 3 billion users, and enhancing search experience with Gemini 3.5 Flash model
| At a glance | |
|---|---|
| Company/Product | Google Search |
| Headline Figure | 3 billion users |
| Stage | Launch of AI-powered search box |
| Model | Gemini 3.5 Flash |
The new search box will allow users to explain exactly what they need without having to use keywords, and it will provide AI-driven suggestions to help structure complex queries [2]. The system will also enable multi-format inputs, including text, uploaded files, local images, recorded videos, or active Chrome tabs. Additionally, Google is introducing persistent "Search agents" designed to complete complex tasks autonomously, such as scanning the web for specific information and sending notifications when relevant results are found [1].
Google's move is seen as a response to mounting pressure from rivals, including OpenAI, Microsoft, and Anthropic, in the rapidly expanding AI market [2]. The company is also expanding its "Personal Intelligence" feature to free accounts across nearly 200 countries, allowing the assistant to understand users' personal context by connecting directly with their Gmail, Google Photos, and upcoming Calendar data [1]. Furthermore, Google has announced two new Gemini models: Gemini Omni, which can create anything from any input, and Gemini 3.5, a lightweight version of its AI model that can operate faster and at a lower cost [2].
| Model | Description | Price |
|---|---|---|
| Gemini Omni | Create anything from any input | Not disclosed |
| Gemini 3.5 | Lightweight version of Gemini AI model | Less than half the cost of other frontier models |
The real significance of Google's move lies in its ability to provide a more personalized and interactive search experience, which could potentially change the way people interact with the internet. As the company continues to push the boundaries of AI technology, it will be interesting to see how its rivals respond and how the market evolves in the coming months.
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