Ferrari Luce electric car priced at €550,000 designed by Jony Ive

The all‑electric Ferrari Luce, unveiled this week, carries a price tag of €550,000 (about $640,000) and is set to launch in Europe later in 2026, with a U.S. rollout slated for the second quarter of 2027 [1].

Design departure from Ferrari DNA

LoveFrom, the design studio founded by Jony Ive after leaving Apple, handled both interior and exterior styling for the Luce [1]. Inside, the car blends an OLED central display with physical switches and an analog‑style clock, while the instrument cluster uses vintage‑style gauges that are actually digital displays within a display. Externally, the Luce breaks with traditional Ferrari silhouettes: it features four center‑opening doors, a trunk, and a light‑blue paint finish that critics liken more to a Lotus Elise than a classic Ferrari [1]. The headlights consist of two thin strips, echoing broader EV trends rather than setting a new design language.

Performance and market positioning

Despite its unconventional looks, the Luce boasts a drag coefficient lower than any previous Ferrari model, aided by front and rear spoilers [1]. This aerodynamic advantage positions the Luce as the most efficient Ferrari to date, though its price places it well above the brand’s typical flagship (which averages around $300,000) and into the ultra‑luxury EV segment dominated by brands like Porsche and Lucid. The €550,000 price point also mirrors the cost of other limited‑run hyper‑cars, suggesting Ferrari is targeting a niche of affluent early adopters rather than its broader sports‑car clientele.

What to watch

• European debut – The exact launch date and initial production numbers in 2026 will indicate whether demand matches Ferrari’s pricing expectations.
• U.S. rollout – Confirmation of the U.S. price and delivery timeline in Q2 2027 will reveal how the market reacts to an EV Ferrari at this price tier.
• Competitive response – Watch for announcements from rival luxury manufacturers (e.g., Porsche Taycan, Lucid Air) that may adjust pricing or feature sets in reaction to the Luce’s aerodynamic claims.

The Luce’s blend of avant‑garde design and record‑low drag marks a bold, if polarizing, entry into the electric supercar arena, raising the question of whether Ferrari’s brand heritage can survive such a radical visual shift.