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MacBook Neo listed at $689.99 while DRAM shortage pushes Windows laptops up; see pricing details and what to watch in the laptop market.
A former vocal critic of Apple announced he can no longer afford a Windows notebook after price hikes, noting the MacBook Neo now sells for $689.99 and his budget tops out at $2,000 ≈ £1,500 ≈ $2,000 [3].
| At a glance | |
|---|---|
| MacBook Neo price | $689.99 |
| HP OmniBook 3 price | $599.99 |
| ASUS Zenbook S16 price | $1,599.99 |
| DRAM shortage outlook | until 2030 |
Apple’s recent memory‑stockpile depletion forced a price increase across its MacBook line, yet the newly listed MacBook Neo remains the cheapest entry‑level model at $689.99 [3]. In contrast, the Windows laptop market is grappling with a DRAM shortage that Lenovo says will persist until 2030, inflating component costs and squeezing consumer budgets [3]. The Reddit user “systemg7”—once a staunch anti‑Apple voice—now cites a $2,000 ceiling as his “rock bottom,” prompting a search for “best ways to transition to MacBook from Windows” [3].
Despite the shortage, a few Windows options still sit below the user’s ceiling. The HP OmniBook 3, equipped with a Snapdragon X SoC, retails for $599.99, undercutting the MacBook Neo by roughly $90 [3]. Higher‑end choices like the ASUS Zenbook S16, powered by a Snapdragon X2 Elite, cost $1,599.99, comfortably within the $2,000 budget but still more expensive than the entry‑level MacBook [3]. These price points illustrate the widening gap between budget‑friendly Windows laptops and Apple’s comparatively stable pricing.
The shift of a former Apple detractor toward the MacBook price tier underscores how component shortages can reshape consumer preferences, leaving the Windows laptop market to navigate a prolonged DRAM crunch while Apple’s pricing remains comparatively anchored.
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AI-assisted synthesis by the TrendWatcher Editorial Desk · sourced from 3 outlets · Jul 18, 2026 · How we report
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