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Bored Ape Yacht Club NFT values have plummeted for celebrities like Justin Bieber, while the brand expands into physical fashion and a new metaverse project.
The Bored Ape Yacht Club ecosystem is undergoing a significant transformation as the value of its digital collectibles collapses while the brand expands into physical retail and virtual worlds. Once a high-flying symbol of the NFT boom, the collection has seen floor prices drop dramatically, with high-profile holders facing steep losses on their initial investments [2]. Despite this digital downturn, the intellectual property behind the apes is finding new life through a global streetwear brand and an upcoming metaverse launch [1, 3].
Key takeaways
The financial volatility of the NFT market has been starkly illustrated by the experiences of celebrity investors. Justin Bieber’s purchase of Bored Ape #3001 for 500 ETH (roughly $1.3 million) has seen its value implode to a floor of 6.10 ETH, or about $11,700, representing a potential loss of 99% [2]. Similarly, NBA star Steph Curry, who paid 55 ETH (approximately $180,000) for his ape, faces a potential paper loss of more than 93% if he were to sell at the current floor price [2]. These individual losses reflect a broader market trend; trading volume that peaked at $2.9 billion in 2021 had tumbled to under $24 million by March 2025 [2]. This decline coincides with a wider crypto pullback, with Bitcoin and Ethereum prices falling significantly from their highs, dragging down the value of assets traded on the Ethereum blockchain [2].
While the digital asset market cools, the Bored Ape brand is aggressively pursuing physical and virtual expansion. Bored of Directors, a streetwear brand derived from Bored Ape iconography, launched in May 2022 and has rapidly evolved into a global fashion force [1]. The brand, founded by Alex Locke, now boasts over 500 SKUs and products stocked by major retailers including Walmart, Kohl's, PacSun, Amazon, and Target [1]. Concurrently, Yuga Labs, the company behind the Bored Ape Yacht Club, is pushing forward with its metaverse ambitions. After raising $450 million in funding in 2022, the company announced the official launch of "Otherside," a gamified virtual world, for November 12th [3]. The project aims to create an interoperable
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The total supply of ApeCoin is permanently fixed at 1 billion tokens, all minted at once.
ApeCoin is an ERC-20 token launched on the Ethereum blockchain, secured by Ethereum's proof-of-work (POW) consensus mechanism.
The current market cap of ApeCoin is $129,057,205 USD, according to CoinMarketCap.
AI-assisted synthesis by the TrendWatcher Editorial Desk · sourced from 3 outlets · Jun 13, 2026 · How we report
The current price of ApeCoin is $0.129057 USD, according to CoinMarketCap.
ApeCoin is used as a governance token, allowing holders to participate in the APE DAO and vote on governance decisions, and also as a utility token for payments and in-game earnings.