Loading article…
Drew Barrymore's 11‑piece Fresh Horizons line with Grove Collaborative goes on sale before Earth Day, featuring reusable cleaners and soy candles priced from
Drew Barrymore’s newly released Fresh Horizons collection with Grove Collaborative is now on sale, timed to coincide with Earth Day and her one‑year anniversary as the brand’s Global Brand Sustainability Advocate [1].
| At a glance | |
|---|---|
| Launch date | One week before Earth Day 2023 |
| Collection size | 11 items |
| Price range | $5.49 – $14.99 per item |
| Sustainability claim | Reduces over 1.4 M lb plastic since 2020 (per Grove) |
The Fresh Horizons line includes multi‑purpose cleaners, hand‑soap sheets, laundry‑detergent sheets, reusable spray bottles, and a soy‑wax candle. Prices start at $5.49 for hand‑soap sheets and go up to $14.99 for the reusable spray bottle [2]. Grove Collaborative highlights that its plastic‑free cleaning system has prevented more than 1.4 million pounds of plastic from entering landfills since 2020, while the aluminum‑canned hand soap has spared over 520 pounds of plastic in the same period [2].
Barrymore, who joined Grove Collaborative as a Global Brand + Sustainability Advocate in April 2022, says the collection is meant to inspire consumers to cut single‑use plastic and adopt greener habits at home [2]. The products feature two scent families—Island Orchid (floral) and Palm Leaf Mist (citrus‑green)—and are packaged in recyclable or reusable containers designed by Barrymore herself [2].
The launch leverages Barrymore’s cross‑industry profile—actress, talk‑show host, and founder of other consumer brands such as FLOWER Beauty and Beautiful by Drew Barrymore at Walmart—to attract both her fan base and eco‑conscious shoppers [1]. By offering a complete “Fresh Horizons” bundle, Grove Collaborative aims to simplify spring cleaning while promoting a “virtually waste‑free” experience, a claim supported by the reusable spray bottle’s recyclable glass containers [1].
The Fresh Horizons launch underscores a growing trend of celebrity‑driven sustainable consumer goods, raising the question of whether such collaborations can meaningfully shift plastic‑use habits at scale.
Coverage is mostly measured — 9 of 9 reports stay neutral.
Every Monday — the token unlocks, Fed dates & catalysts set to move crypto and markets this week. So you’re never blindsided.
Free · 3-min read · one-click unsubscribe
AI-assisted synthesis by the TrendWatcher Editorial Desk · sourced from 3 outlets · Jul 7, 2026 · How we report
The collection features multi‑purpose cleaners, hand‑soap and dish‑soap dispensers, reusable dishcloths, soy‑wax candles, hand‑soap sheets, and power‑clean laundry detergent sheets, among other household essentials.
The wholesale channel has been consistently unprofitable, representing less than 4% of revenue and reducing growth, prompting the company to focus on its direct‑to‑consumer model.
In Q3, net revenue fell nearly 22% year‑over‑year, but the net loss narrowed to $1.3 million from nearly $10 million a year earlier, aided by cost cuts and a $15 million investment.
Grove is set to merge with a SPAC and list on the NYSE under the ticker "GROV" in late Q1 or early Q2, with a valuation of about $1.5 billion and potential proceeds of up to $435 million.
The company aims to be 100% plastic‑free by 2025.