Ondo tokenized stocks and ETFs expand on‑chain access with new

Ondo Finance’s tokenized stock and ETF suite, representing roughly 70% of the on‑chain equity market and over $800 million in total value locked, gained two major utilities this week: voting rights through a Broadridge integration and broader distribution via Binance’s Alpha platform [1][3].

Voting rights via Broadridge

Ondo announced a partnership with Broadridge Financial Solutions, the back‑office giant that services more than 10,000 public companies and settles over $15 trillion daily. The integration lets holders of any of Ondo’s 250+ tokenized stocks or ETFs submit voting preferences and access regulatory filings just as traditional shareholders do [3]. Broadridge will aggregate token holder votes proportionally to token balances, merging them with votes from off‑chain shareholders. This move addresses a long‑standing concern that digital wrappers might strip owners of governance rights, aligning on‑chain assets with conventional market standards.

Expanded distribution on Binance

In parallel, Binance listed ten of Ondo’s tokenized products—including tokens tracking Apple, Nvidia, and the Invesco QQQ ETF—on its Binance Alpha platform [1]. The listings give crypto‑native investors a familiar exchange venue to trade these securities, complementing the earlier Franklin Templeton partnership that introduced five tokenized ETFs across multiple regions [1]. Together, the Binance and Franklin deals broaden the geographic reach of Ondo’s offerings, while the Broadridge tie‑up adds a governance layer previously missing from most tokenized equities.

Market context

The tokenized asset market has more than tripled over the past year to exceed $33 billion, according to RWA.xyz, and analysts project a potential multi‑trillion‑dollar industry by 2030 [2]. Ondo’s $800 million TVL represents a sizable slice of this nascent market, and the new voting capability could make tokenized securities more attractive to institutional investors who require full shareholder rights. Binance’s listing further lowers the friction for retail traders, potentially boosting on‑chain liquidity.

What to watch

• Voting adoption – Track the volume of votes submitted through Broadridge for Ondo tokens, indicating user uptake of the new governance feature.
• Regulatory clearance – Monitor U.S. regulatory developments that could unlock broader access to the Franklin‑Ondo ETF offerings.
• Liquidity shifts – Observe trading volume on Binance Alpha for the ten newly listed tokenized assets, especially relative to the $4.41 trillion combined exchange volume trend noted in May [2].

Ondo’s dual push—adding shareholder voting and expanding exchange listings—signals a push toward treating tokenized equities as full‑fidelity equivalents of their off‑chain counterparts, a step that could accelerate institutional participation in the on‑chain asset class. The coming weeks will reveal whether these enhancements translate into measurable liquidity and governance activity.