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Google rolls out AI Visibility toggle and new AI performance reports in Search Console, initially to UK sites, giving owners first‑hand data on generative AI
Google has begun testing a toggle that lets site owners opt out of generative AI Search features and a dedicated AI performance report that shows hourly impressions of URLs in AI Overviews and AI Mode, starting with a subset of UK websites [1]. The move aims to give publishers clearer insight into AI‑driven traffic, a metric that has been opaque since AI Overviews launched in the U.S. in 2024.
| At a glance | |
|---|---|
| Feature | AI Visibility toggle |
| Scope | UK sites (expanding globally) |
| Report | Hourly AI impression data by page, country, device |
| Excludes | Click data, query‑level metrics |
The toggle lets owners exclude their pages from AI Overviews, AI Mode, and AI Overviews in Discover; Google says the setting will not affect rankings outside those AI features [1]. The new reports break down AI impressions by page, country, device and even hour, but they still omit clicks and query‑level details, which Google acknowledges as a gap it plans to fill over time [1].
Google’s earlier snippet controls let publishers manage how content appears in traditional results, while Google‑Extended let sites block training data usage [1]. The AI toggle is the first tool that directly governs appearance in live generative AI experiences. By contrast, Microsoft’s Bing already offers an AI Performance dashboard with query‑to‑page mapping and a citation‑share metric, launched in February and expanded in March [1]. Google’s new reports therefore narrow the measurement gap but still lag behind Bing’s more granular analytics.
The introduction of an AI‑specific visibility toggle and reporting marks Google’s first step toward transparent measurement of generative AI Search traffic, yet the absence of click data leaves a key piece of the performance puzzle unresolved.
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AI-assisted synthesis by the TrendWatcher Editorial Desk · sourced from 3 outlets · Jun 26, 2026 · How we report
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