Mikey Moran Launches GLZD

Beauty entrepreneur Mikey Moran has officially launched GLZD, a new men's grooming brand introducing "body glaze"—a water-free product category designed to combine skincare, fragrance, and skin finish into a single daily routine [1]. The Atlanta-based brand enters the growing men's personal care market with five signature scents formulated to moisturize skin, support fragrance layering, and leave behind a subtle healthy glow without residue or greasiness. GLZD was created to bridge the gap in the men's aisle, where most products remain limited to traditional lotions, deodorants, and body sprays [2].

Key takeaways

• GLZD introduces a water-free product category called "body glaze" that combines skincare and fragrance [1].
• The brand offers five signature scents, including MIDNIGHT, SADDLE, BARBER, HARBOR, and SEAGLASS, each designed for different moods and settings [1].
• GLZD's formula is built around ingredients such as squalane, mango butter, jojoba oil, babassu oil, and rice bran oil, which absorb quickly into the skin [2].

Introducing GLZD

GLZD is a contemporary personal care label based in Atlanta, Georgia, created by entrepreneur Mikey Moran [1]. The company develops fragrance-forward essentials engineered for daily wear, combining modern formulation standards with elevated scent design. Moran, who is also the founder of Private Label Extensions, author of Fearless Beauty: The Hair Business Blueprint, and co-host of the Hair Biz Radio podcast, wanted to create a product that felt elevated—a product that moisturizes, layers naturally with fragrance, and gives skin a healthier appearance without feeling heavy [1]. The debut collection includes five distinct scent profiles designed around different moods and settings, such as MIDNIGHT, which blends blue musk, sandalwood, and amber into a darker, evening-focused scent [1].

The Growing Trend of Fragrance Layering

Beyond hydration, Moran says the brand was built around the growing trend of fragrance layering—the practice of combining scented products to create a more lasting and personalized scent experience [1]. "Cologne shouldn’t have to do all the work," Moran said. "The idea behind GLZD is that scent starts with the skin. Your moisturizer, your fragrance, and your overall presentation should work together instead of competing with each other" [1]. All GLZD products are manufactured in the United States and ship directly from Atlanta, Georgia, with all five scents currently available for purchase online [2].

Why it matters

The launch of GLZD marks a significant development in the men's personal care market, which has seen significant growth in recent years [1]. As younger consumers continue investing in premium grooming products, men's skincare and fragrance have become two of the fastest-growing segments in the beauty industry [1]. With GLZD, Moran aims to provide a product that combines the benefits of skincare and fragrance, offering a unique solution for men looking to elevate their grooming routine [1]. As the brand continues to grow, it will be interesting to see how it impacts the men's personal care market and how consumers respond to the new "body glaze" product category [3].