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Rivian up 8.3% to become No. 2 EV seller in June, while Tesla holds ~54% of U.S. EV sales despite a 15% market drop.
Rivian posted an 8.3% month‑over‑month sales increase in June, making it the only higher‑volume EV brand to grow while the overall U.S. EV market fell 15.2% from May and 27.8% year‑over‑year, according to Cox Automotive [1].
| At a glance | |
|---|---|
| EV market June sales | 74,967 units (‑15.2% MoM) |
| Tesla June sales | 40,460 units (≈54% share) |
| Rivian June sales | +8.3% MoM, second‑largest volume brand |
| Used EV June sales | 35,253 units (‑15.6% MoM, +20.3% YoY) |
Cox Automotive’s data show total EV sales slipped sharply in June, pulling EVs to 5.4% of all new‑vehicle sales—a decline from the previous month [1]. Tesla’s 40,460 units sold kept it firmly in the lead, but its decline was milder than the market’s, lifting its share to roughly 54% of all EVs [1]. Rivian’s rise moved it into the No. 2 spot, outpacing other higher‑volume brands such as Toyota, Cadillac and Hyundai, which all posted declines [1].
Across Q2, the majority of automakers reported lower EV volumes, with year‑over‑year sales down 20.5% for the third consecutive quarter [1]. The decline was less severe than Q1’s 27.3% drop, suggesting a modest improvement in market softness [1]. Used‑EV sales also fell 15.6% month‑over‑month but remained 20.3% above the prior year, led by Tesla’s 12,848 units sold through non‑Tesla dealers [1].
Rivian’s growth, though modest in absolute terms, signals that its newer models may be gaining traction despite a shrinking market. Tesla’s dominant share underscores its resilience, but the overall dip highlights lingering demand challenges for EVs in the United States. The contrast between new‑vehicle and used‑vehicle trends suggests that while fresh purchases are contracting, the secondary market remains buoyant, potentially offering a buffer for manufacturers.
Rivian’s June uptick shows a rare positive signal in a broadly weakening EV segment, while Tesla’s continued dominance keeps it the benchmark for market share. The next set of sales data will clarify whether Rivian’s momentum is a short‑term blip or the start of a more durable recovery.
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AI-assisted synthesis by the TrendWatcher Editorial Desk · sourced from 3 outlets · Jul 19, 2026 · How we report
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