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Tron
Time and again: The frenzy that hit Swatch is nothing new
RTE·21d ago·bullish
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You might think the frenzy around Swatch's €400 pocket watch is proof that younger people have lost the run of themselves, but these kinds of consumer frenzies are nothing new, writes Adam Maguire.
This day last week thousands of people in cities around the world including Dublin lined up to get their hands on a highly-coveted item. Some had camped for days to try to secure prime positions in … [+12490 chars]
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Published
May 23, 2026, 06:00 AM
Author
Adam Maguire
Source
RTE
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