From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say - Digiday

The story revolves around the growing concern of publishers who claim that new middlemen, such as ad tech companies and AI data brokers, are taking 100% of the revenue, leaving publishers with no share. This issue is significant as it highlights the ongoing struggle of publishers to monetize their content in the digital age, with these intermediaries exerting significant control over the advertising ecosystem. The implications of this trend could be far-reaching, potentially threatening the viability of online publishing and prompting calls for greater transparency and regulation in the ad tech industry.