Tesla Raises Cybertruck Price by $15,000 Amid Slow Sales

Tesla has raised the price of its most expensive Cybertruck model, the Cyberbeast, by $15,000 in the United States, bringing its cost to $114,990 [1]. This increase comes despite the electric pickup truck's sales trailing expectations and a history of recalls since its late 2023 launch [1].

Pricing and Market Position

The $15,000 price hike applies specifically to the Cyberbeast variant and includes a new "Luxe Package" that bundles Supervised Full Self-Driving and free access to Tesla's Supercharger network [1]. Prices for other Cybertruck models remain unchanged [1]. This new pricing places the Cyberbeast significantly above CEO Elon Musk's initial 2019 target of a roughly $40,000 starting price for the base model, which launched at $60,990 [1].

The Cybertruck's higher price points contribute to a competitive landscape where rival models, such as Ford's F-150 Lightning and Chevrolet's Silverado EV, generally offer lower entry prices on certain trims [1]. Tesla has also been offering discounts of approximately $10,000 on some Cybertruck units in inventory, suggesting efforts to move existing stock [1].

Production and Sales Performance

Despite Musk's previous statements about Tesla's capacity to produce over 125,000 Cybertrucks annually, with a potential to reach about 250,000 in 2025, the pickup has underperformed expectations [1]. Sales represent a small fraction of the company's overall deliveries, and demand has reportedly faded amid repeated recalls and quality issues [1].

Tesla does not publicly disclose specific Cybertruck delivery figures [1]. However, a March recall covering approximately 46,000 vehicles built between November 2023 and February 27, 2025, indicates that cumulative sales remain below the stated annual capacity [1]. Reports suggest that new Cybertruck orders, including both the All-Wheel Drive and Cyberbeast models, can be delivered in as little as a week, with Tesla's website showing November-December 2024 delivery estimates [3].

What to watch

• Future Cybertruck delivery figures: Monitor any future disclosures or estimates from Tesla regarding Cybertruck sales, especially in relation to its stated production capacity [1].
• Competitive pricing strategies: Observe how the pricing of rival electric pickup trucks from Ford and Chevrolet evolves in response to Tesla's adjustments [1].
• Impact of "Luxe Package": Assess whether the inclusion of Supervised Full Self-Driving and Supercharger access in the Cyberbeast's new package influences demand for the higher-priced model [1].

The decision to raise the price of the top-tier Cybertruck model, even as sales lag and discounts are offered on other units, suggests a strategic move to position the Cyberbeast as a premium offering, potentially aiming for higher margins per unit rather than volume sales across the entire line [1].