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MicroStrategy now holds $71 bn in Bitcoin, outranking Apple and Tesla cash reserves, while its shares slump 26% since July – see the numbers and why it matters.
MicroStrategy’s treasury now contains roughly $71 billion worth of Bitcoin, surpassing the cash reserves of Apple and Tesla, even as its stock has dropped 26% since July 2024 to about $330 per share [1].
| At a glance | |
|---|---|
| Treasury value | $71 bn (638,460 BTC) |
| Stock price | $330.30, –26% since July |
| Recent purchase | 1,955 BTC for $217 m at $111,196 each |
| Catalyst | Disclosure of Bitcoin holdings and fresh purchase [1] |
The September 8 filing shows Strategy Inc. (formerly MicroStrategy) now holds 638,460 BTC, valued at roughly $71 billion. This places the firm fifth among the world’s largest corporate treasuries, ahead of Nvidia ($57 bn), Apple ($55 bn), Meta ($47 bn) and Tesla ($37 bn), with only Microsoft, Google, Amazon and Berkshire Hathaway larger [1]. Unlike those companies, the entire treasury is Bitcoin, not cash or bonds, making the firm a pure‑play crypto whale.
Alongside the treasury update, the company bought an additional 1,955 BTC for $217 million, raising its average cost basis to $73,880 per coin [1]. The purchase coincided with Bitcoin briefly breaching $112,200 before retreating, according to Kraken price feeds [1]. Despite the on‑chain gain, MSTR shares have fallen 26% since July, trading around $330, and investors are uneasy after the firm reversed a pledge not to issue new shares if its market‑value‑to‑Bitcoin‑holdings ratio slipped below 2.5× [1].
MicroStrategy met the technical criteria for S&P 500 inclusion, but the index committee selected Robinhood instead, citing concerns over a company whose entire treasury is a single cryptocurrency [1]. The missed inclusion underscores lingering skepticism on Wall Street about the volatility and governance risks of a Bitcoin‑only balance sheet.
MicroStrategy’s unprecedented Bitcoin reserve highlights the growing institutional appetite for the digital asset, yet the stark contrast between its crypto wealth and declining equity price raises questions about how traditional investors value pure‑play crypto exposure.
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AI-assisted synthesis by the TrendWatcher Editorial Desk · sourced from 2 outlets · Jul 1, 2026 · How we report
MicroStrategy treats Bitcoin as its primary treasury asset, using a combination of equity and credit instruments to accumulate holdings while managing liquidity for corporate obligations.
While the firm has historically emphasized long-term accumulation, reports indicate that it has engaged in Bitcoin sales to strengthen dollar reserves and cover dividend payments.
The company raises capital primarily through at-the-market sales of common stock and the issuance of perpetual preferred shares.
MicroStrategy stock often mirrors the performance of Bitcoin, with both assets frequently rising or falling in tandem during market shifts.