Google Search Console AI reports available for platform properties

Google has confirmed that adding “/ai” after “search-analytics” or “discover” in the Search Console URL unlocks a dedicated generative AI performance view for platform properties such as X and YouTube, a shortcut that works only for these new property types [4].

New AI visibility controls and reporting

Google is testing two Search Console tools: an AI Visibility Toggle that lets sites opt out of AI Overviews, AI Mode, and AI Overviews in Discover, and dedicated AI performance reports that break out impressions for generative AI features [1][5]. The reports, initially limited to a UK subset, provide hourly granularity and filter by page, country, and device, but they omit click‑through data [1].

Separately, a community‑discovered hack shows that the same AI performance data can be accessed for the newly added “platform properties” – the property type that tracks social and video posts on Instagram, TikTok, X, and YouTube [3][4]. By appending “/ai” to the standard performance URL (e.g., .../search-analytics/ai?...), users see a distinct AI‑only view that differs from the regular performance report. The shortcut does not work for traditional website properties, indicating that Google has currently exposed the AI layer only for platform properties [4].

Competitive context and gaps

Microsoft’s Bing Webmaster Tools already offers an AI Performance dashboard with query‑to‑page mapping, giving creators more granular insight than Google’s current offering [1]. Google’s reports lack click metrics, a key gap that SEJ has highlighted for over a year [1]. While Google promises to add more metrics over time, no timeline or specific additions have been disclosed [1][5]. The hack therefore provides a temporary way for creators to monitor AI impressions until Google expands native reporting.

What to watch

• Global rollout schedule – Google has said the toggle and reports will expand beyond the UK subset; the timing will indicate how quickly the AI layer becomes standard for all Search Console users.
• Metric expansion – Watch for announcements adding click‑through or query‑level data to the AI reports, which would close the current measurement gap.
• Platform property adoption – Monitor how many creators connect Instagram, TikTok, X, or YouTube accounts to Search Console, as broader adoption could drive demand for richer AI analytics.

The ability to surface AI‑only performance for social and video content highlights Google’s push to integrate generative AI insights across all search experiences, yet the absence of click data leaves a critical visibility blind spot that competitors may exploit.