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JPMorganChase Institute data shows retail investing is up, with crypto adoption concentrated among younger, higher-income men despite new ETF pathways.
Retail investing in the US has grown dramatically over the past decade, with activity levels in early 2025 reaching or exceeding peaks recorded during the pandemic, according to reports from the JPMorganChase Institute [1]. The research, which analyzes anonymous banking and transaction data, indicates that households are investing at rates far above those observed a decade ago, even as household savings rates have hovered around 4-5% [1].
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AI-assisted synthesis by the TrendWatcher Editorial Desk · sourced from 2 outlets · Jun 2, 2026 · How we report
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